Working in the multimedia field is not what you think it is. Most people believe they are selling images or videos created by a piece of equipment.
What they are really selling is their thoughts and vision.
A Multimedia Creative's Guide to Business helps readers to cultivate those thoughts and clarifying that vision so that they can make it clear to others. This publication presents readers with the information to start a career in multimedia business. It helps readers to realize they are selling how they see the world and provides an understanding of how to use the tools of the craft of which they are seeking to learn.
Module 1: Introduction
Why Me?
Vision Statements
Business Entities
Module 2: Business Basics
Designing a Working Budget
Marketing
Business Plan Template
Module 3: Defining Your Business
Defining the Benefit You Bring
Module 4: Business Best Practices
Module 5: Multimedia Leadership
Three Tracks for Training
Tactile (Hands on) Training
Culture
Module 6: Conducting Business (Pricing and Terms)
Making it your Own
Pricing
Meeting the Client
Estimates and Invoices
Module 7: Funding
Establishing Lines of Business Credit
Keeping a Good Standing
Module 8: Portfolio Building