The Music Business: Follow the Money is an interactive, online course package that begins by providing an overview of the industry and how digital technology has impacted it. This text provides a new way to learn about the dynamic world of music business!
The Music Business features:
- video links to interviews with some of the greatest industry insiders
- a bundle with access of KHQ - a quizzing app that allows students to assess their comprehension
- PowerPoint presentations, quizzes, tests, and flash cards
Chapter One Moneteizing Creativity 1
Chapter Two Own What You Create 23
Chapter Three The Business of Songwriting 43
Chapter Four Music Publishing 59
Chapter Five Digital Creativity 81
Chapter Six Record Labels 97
Chapter Seven Artist Representation 123
Chapter Eight Concert Promotion 143