Music Industry Strategies
Edition: 1
Copyright: 2023
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Music Industry Strategies: Background and Resources provides students and teachers alike with an introductory guidebook to contemporary media studies, with a particular focus on the music industry.
With Music Industry and Media Studies courses flowering across colleges and universities, Music Industry Strategies: Background and Resources serves as a much-needed resource for understanding the breadth and depth of these evolving fields.
Divided into four principal sections, Music Industry Strategies provides students and teachers with the tools for understanding the fundamental aspects of the music business. In addition to a detailed introduction, Music Industry Strategies devotes attention to comprehending the breadth of the music industry ecosystem, fundamental terminology, and the primary and secondary concepts associated with maintaining currency in these areas. A case-study is also provided regarding Monmouth University's Blue Hawk Records, an innovative program that allows students to create andmaintain every aspect of a working record label.
With its emphasis on outfitting readers with basic learning tools for understanding the music business, Music Industry Strategies: Background and Resources serves as the go-to book for teachers and students engaged in this vital and ever-changing discipline.
Kenneth Womack, Professor of English and Popular Music at Monmouth University, is the world's foremost Beatles scholar, having published his research about the band with such vaunted presses as Oxford, Cambridge, and Cornell. His latest project, a much anticipated two-volume study under contract with HarperCollins, addresses the life and times of Beatles roadie Mal Evans. Womack's work has been featured in the pages of Rolling Stone, while earning him opportunities to serve as an expert commentator for ABC's 20/20 and NBC's Access Hollywood. He also serves as the Music Culture critic for Salon and hosts the popular Everything Fab Four podcast.
Joe Rapolla, Chair of the Department of Music and Theatre Arts at Monmouth University, is a veteran music industry consultant, having partnered with the world's leading entertainment, media, and sports brands, including Universal Studios, MTV, HBO, Apple, Sony, IPG, BMI, and CBGB. He built and headed the Integrated Consumer Marketing departments at both Universal Music and Warner Music Group, where he successfully introduced and created Direct-to-Consumer Marketing/CRM strategies, campaigns, and platforms. At Monmouth University, he as reimagined the Music Industry curriculum, providing students with innovative, hands-on activities, including the student-run record label, Blue Hawk Records, and internship opportunities.