Music Industry Strategies
Edition: 1
Copyright: 2025
Pages: 200
Edition: 1
Copyright: 2025
Pages: 240
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Music Industry Strategies: Background and Resources provides students and teachers alike with an introductory guidebook to contemporary media studies, with a particular focus on the music industry.
With Music Industry and Media Studies courses flowering across colleges and universities, Music Industry Strategies: Background and Resources serves as a much-needed resource for understanding the breadth and depth of these evolving fields.
Divided into four principal sections, Music Industry Strategies provides students and teachers with the tools for understanding the fundamental aspects of the music business. In addition to a detailed introduction, Music Industry Strategies devotes attention to comprehending the breadth of the music industry ecosystem, fundamental terminology, and the primary and secondary concepts associated with maintaining currency in these areas. A case-study is also provided regarding Monmouth University's Blue Hawk Records, an innovative program that allows students to create andmaintain every aspect of a working record label.
With its emphasis on outfitting readers with basic learning tools for understanding the music business, Music Industry Strategies: Background and Resources serves as the go-to book for teachers and students engaged in this vital and ever-changing discipline.
Preface: How to Use This Book
Foreword by John Esposito
Chapter 1 Introduction: Now Playing
Chapter 2 The History of the Music Business
Chapter 3 The Music Business and the Digital Age
Chapter 4 Today's Music Business and Tomorrow's Media Marketplace
Chapter 5 Case Study: Blue Hawk Records
Chapter 6 Charting a Path: Careers in the New Music Business
Chapter 7 Terminology, Associations, and Services
Chapter 8 Bibliography and Sources for Further Reading
Acknowledgements
About the Authors
Index
Russ Crupnick is an Adjunct Professor at NYU's Steinhardt Music Business Program and is a recognized global expert entertainment industry consumer behavior and trends. He is the founder and managing partner of MusicWatch, a leading market research and industry insights firm.
Joe Rapolla, Chair of the Department of Music and Theatre Arts at Monmouth University, is a veteran music industry executive, having worked at and partnered with the world's leading entertainment, media, and sports brands, including Universal Studios, MTV, HBO, Apple, Sony, DefJam Enterprises, BMI, and CBGB. He built and headed Integrated Consumer Marketing departments at both Universal Music and Warner Music Group, where his contributions earned him multiple Gold Records. At Monmouth University, he has imagined the Music Industry curriculum, providing students with innovative, hands-on activities, including the student-run record label, Blue Hawk Records, and internship opportunities. Monmouth University is now recognized by Billboard Magazine as a Top Music Business School. Joe is also an active performing songwriter and producer.
Kenneth Womack, Professor of English and Popular Music at Monmouth University, is the world's foremost Beatles scholar, having published his research about the band with such vaunted presses as Oxford, Cambridge, and Cornell. His latest project, a much anticipated two-volume study under contract with HarperCollins, addresses the life and times of Beatles roadie Mal Evans. Womack's work has been featured in the pages of Rolling Stone, while earning him opportunities to serve as an expert commentator for ABC's 20/20 and NBC's Access Hollywood. He also serves as the Music Culture critic for Salon and hosts the popular Everything Fab Four podcast.