My Brand. My Future. Creating a Powerful Personal Brand For Lifelong Success
Edition: 1
Copyright: 2022
Choose Your Format
Choose Your Platform | Help Me Choose
Ebook
$82.69
My Brand. My Future. is a proven integrated learning solution with a text book and asynchronous e-learning app, providing students with a practical, personalized learning experience. The tools will deliver on this important student need to use the power of personal brand to propel the launch of their career.
The content of the book and learning tools are based upon real world experience of thousands of adult learners in corporate settings. The content of the text book and use of the e-learning app have been adopted for use by students based upon more than 5 years of successful in public universities. Bottom line – My Brand. My Future. is a set of powerful, personalized learning tools that are based on sound, real-world principles and proven to deliver a successful learning experience for university students.
One of the most distinguishing qualities of our approach to personal brand is the emphasis on authenticity and the key role of personal character. The focus on authenticity is reinforced by coaching students to discover and affirm their personal values as a core self-discovery exercise in the personal brand strategy development process.
My Brand. My Future. provides faculty members with a proven, customizable course design and students with a practical, personally relevant learning experience and guide to help them achieve lifelong success.
- Content is segmented into two sections.
- Principles. The first six chapters present a practical understanding of the proven, key principles of personal brand, providing students with a solid base of knowledge to consistently manage the growth of their brand. At the conclusion of the first section each student will have developed a personalized Personal Brand Strategy.
- Applications. The final six chapters provide students with a set of proven tactics to empower students to apply their personal brand strategy to address a range of career and brand-building applications. Applications including career mapping, leveraging the use of LinkedIn, positioning student’s brand in the job search process, effective networking, embracing the power of a positive attitude and finally a set of strategies to maximize the growth of their personal brand in the early years of their career.
- Key concepts are brought to life through the use of realistic examples.
- The students’ use of the proven Broadview Personal Brand Discovery Tool digital learning app enhances and personalizes the overall learning experience. Starting with a process to help students discover and affirm their personal values, each student will develop a truly personalized personal brand strategy, leveraging the power and convenience of online learning.
- Designed for faculty success: Instructors are provided course outlines, PowerPoint™ presentations, class activities, polling questions and recommendations for teaching success.
Companion E-Learning Tool
The Broadview® Personal Brand Discovery Tool is a powerful self-paced e-learning personal development tool. The unique, interactive development tool guides individuals through a personalized learning experience to identify the qualities that are truly authentic to them; measure with statistical accuracy how their authentic qualities are perceived by others; and use a set of personalized action-learning tools to more consistently lead with authenticity. The purpose of this development tool is to provide individuals with the practical tools that will enable and encourage them to be more of who they are and support their desire to be respected as a leader that acts with authenticity.
Section One – Personal Brand Management Principles
Chapter One - What is a personal brand & why does it matter to my success?
Chapter Two - The Three Principles of Mastering Personal Brand Building
Chapter Three - The Power of Perception Management
Chapter Four - Your Values, Your Authenticity, Your Brand Power
Chapter Five - Defining Your Authentic Personal Brand
Chapter Six - Closing Perceptual Gaps
Section Two - Your Brand Platform in Action
Chapter Seven - Creating A Career Plan, Mapping Your Future
Chapter Eight - Your Professional Brand Online: LinkedIn Profile
Chapter Nine - Positioning Your Career Brand
Chapter Ten - How to Network, Grow Relationships and Build a Lifelong Brand
Chapter Eleven - Attitude + Confidence + Mindset
Chapter Twelve - Launching Your Personal Brand Journey
Karl D. Speak is a thought leader known for his innovative work in corporate brand building, disruptive product brand strategies, and introducing the concept of personal brand. His best-selling book on personal brand, Be Your Own Brand, translated into 12 languages, sold over 100,000 copies and used as a textbook in many universities’ curricula. Karl is also an author of Leading Authorities on Business, Winning Strategies from the Greatest Minds in Business Today.
Some of Karl’s most recognized innovations are his integration of personal brand into corporate brand building strategies and leadership development programs. Karl has been the lead developer of a series of workshops and development programs that have enabled corporations and individuals to take advantage of these powerful innovations. Tens of thousands of leaders from twenty-three different countries have used the tools. Business professionals and students around the world have used the popular digital app Broadview Personal Brand Development Tool.
Karl has implemented his innovative approach to brand management and internal brand building, through his work at Brand Tool Box, a firm he started in 1984. Karl has worked with many of the most well-known brands, such as 3M, Abbott, American Express, AT&T, BASF, BMW, Cargill, CenterPoint Energy, Consumers Energy, DuPont, FedEx, Honeywell, IBM, ING, Mosaic, Motorola, Proctor & Gamble, Securian, Skandia, Sony Corporation, Stanford University Medical Center, Syngenta, Target, The Scotts Company, The Wall Street Journal, Toro, and Walgreens have benefited from Karl’s brand management consulting services.
As a respected thought leader, Karl’s perspective has been reported in many media outlets such as The Wall Street Journal, Bloomberg BusinessWeek, Men’sHealth, BrandChannel, NPR, NBC, CBS, ABC, The New York Times, StarTribune. Leadership Excellence, La Gaceta, Irish Times, Lavanguardia among many other publications. Karl also serves as an “expert witness” in legal cases involving matters relating to brand.
Karl holds a Masters Degree in Economics from the University of Minnesota. He has taught in the MBA programs at the University of Minnesota, Saint Thomas University, and has been guest lecturer at the University of Westminster in London, Capella University, ESADE University in Madrid, among others.
Karl’s boardroom experience includes being a board member of Mesa Holdings, VocalEssence, MAP Consulting, National Eagle Center, and serving as the chair of the board of The Design Management Institute
David Thompson builds company brands, leadership brands, and personal brands. A storyteller in all aspects of life, David believes that the foundation for genuine experiences and lifelong relationships is the stories that connects us all.
In thirty plus years as a marketing strategist, brand communicator, and educator, David has developed high-impact branding programs for companies ranging from Fortune 500s to high growth start-ups. A short list of brands he’s worked with includes Comcast, Intel Corporation, Pernod Ricard, Philips Electronics, and Sony Ericsson Mobile.
He manages a marketing consulting firm, Bongo Consulting, founded to provide business marketing strategies that guide the growth of business-to-business companies and professional services firm in the mid-market space.
David joined Temple University in 2012 as an Adjunct Professor teaching advertising courses. Throughout his early years teaching and mentoring, students consistently identified two major themes of their college experience–they didn’t feel prepared to get a job, and they weren’t confident in expressing the value they could offer employers.
With the blessing of Temple’s Advertising Dept, David created the country’s first college course on Personal Branding. Besides his ongoing Temple course, he has led Personal Brand, Career Development, and Entrepreneurial Leadership workshops at high education institutions including College of William and Mary, Wake Forest University, West Virginia University and Rowan University, and for international students in the Italian-American Business Council scholarship program.
In 2019, he founded Career Coach Pros to expand his personal brand and career development curriculum to consult and lead workshops at community colleges, philanthropic organizations, and within corporate training programs.
Career Coach Pros provides a 360º human-first development program for career success and personal growth. It focuses on developing human, relationship and leadership skills based on a process of self-discovery, self-awareness and self-awareness and core values of positive energy, critical thinking and emotional maturity.
David hosts a podcast on personal branding called The Experience of You, and a YouTube leadership interview series, CXO Digital Advisors.
My Brand. My Future. Creating a Powerful Personal Brand For Lifelong Success is based off workshops created and directed by authors Karl Speak and David Thompson.
These programs have been delivered to thousands of college students and mid-career transition clients. Here's a small snippet of the praise from clients:
I learned more in 90 minutes from Mr. Thompson on how to prepare myself for the job market than I did in 4 years of college.
Kyle, 2016 Graduate, University of South Carolina
This course has been a huge help to my personal development thus far. I can't stop thinking about MY personal brand. As the course comes to an end, I know that I am only at the beginning of my journey.
Yarlyn, 2021 Graduate, Temple University
I accepted a full-time role at a PR firm and just wanted to thank you for all the help you have given me. I seriously couldn’t have done it without your guidance, and I can’t thank you enough!
Kali, 2020 Graduate, Temple University
He gave me the information and insights about myself that employers are looking for — from my resume to how I presented myself and the questions interviewers would ask. I was ready, and I got the job.
Corey, 2015 Graduate, Temple University
He took the stress and worry out of my job search during his training sessions. I felt so prepared I looked forward to interviews.
Andie, 2016 Graduate, West Virginia University
Thanks to you I got the internship at Pfizer!
Andrew, 2020 Graduate, College of William and Mary
I really would like to say thank you for teaching me so many tactics on how to build my brand. It has helped me a lot more than I thought. It truly taught me more about building myself than any other survey or class has ever taught me.
Mallory, 2021 Graduate, Temple University
I have been working extremely hard to get where I am. It is not all said and done. It all started with your Personal Branding course. Where do I even begin besides saying thank you for helping further myself in my profession.
Franco, 2019 Graduate, Temple University
This class really builds up your career-building toolkit and how to brand yourself. It is definitely worth it and can eliminate a lot of the anxiety of the real world.
Student, Temple University
Absolutely amazing course, so important for developing your personal brand and learning personal accountability.
Student, Temple University
Professor Thompson was extremely dedicated to helping us grow as business professionals. I learned more in this class that I can actually apply to my life than most of my classes so far!
Student, Temple University
In this class, I’ve doubled my LinkedIn connections, improved my resume, found out my core values and created my brand promise. Was the best help I received my entire college career.
Student, Temple University
Thank you for everything you’ve poured into my life over the semester — what I learned is going to stick with me forever!
Student, Temple University
This was the best class I've taken at Temple University!
Student, Temple University
It's a worthwhile course for everyone that should be required for all majors!
Student, Temple University
Never before have I read a book on personal development that encourages you to be more of who you are by consistently living out your distinctive values. Thank you for the powerful lesson that no matter how distinctive my values are, they can not appeal to everyone. You can’t be all things to all people,
nor should you try to be. This powerful principle alone has save me a lot of troubles in my relationships.
Salako, Student, Lagos, Nigeria
My Brand. My Future. is a proven integrated learning solution with a text book and asynchronous e-learning app, providing students with a practical, personalized learning experience. The tools will deliver on this important student need to use the power of personal brand to propel the launch of their career.
The content of the book and learning tools are based upon real world experience of thousands of adult learners in corporate settings. The content of the text book and use of the e-learning app have been adopted for use by students based upon more than 5 years of successful in public universities. Bottom line – My Brand. My Future. is a set of powerful, personalized learning tools that are based on sound, real-world principles and proven to deliver a successful learning experience for university students.
One of the most distinguishing qualities of our approach to personal brand is the emphasis on authenticity and the key role of personal character. The focus on authenticity is reinforced by coaching students to discover and affirm their personal values as a core self-discovery exercise in the personal brand strategy development process.
My Brand. My Future. provides faculty members with a proven, customizable course design and students with a practical, personally relevant learning experience and guide to help them achieve lifelong success.
- Content is segmented into two sections.
- Principles. The first six chapters present a practical understanding of the proven, key principles of personal brand, providing students with a solid base of knowledge to consistently manage the growth of their brand. At the conclusion of the first section each student will have developed a personalized Personal Brand Strategy.
- Applications. The final six chapters provide students with a set of proven tactics to empower students to apply their personal brand strategy to address a range of career and brand-building applications. Applications including career mapping, leveraging the use of LinkedIn, positioning student’s brand in the job search process, effective networking, embracing the power of a positive attitude and finally a set of strategies to maximize the growth of their personal brand in the early years of their career.
- Key concepts are brought to life through the use of realistic examples.
- The students’ use of the proven Broadview Personal Brand Discovery Tool digital learning app enhances and personalizes the overall learning experience. Starting with a process to help students discover and affirm their personal values, each student will develop a truly personalized personal brand strategy, leveraging the power and convenience of online learning.
- Designed for faculty success: Instructors are provided course outlines, PowerPoint™ presentations, class activities, polling questions and recommendations for teaching success.
Companion E-Learning Tool
The Broadview® Personal Brand Discovery Tool is a powerful self-paced e-learning personal development tool. The unique, interactive development tool guides individuals through a personalized learning experience to identify the qualities that are truly authentic to them; measure with statistical accuracy how their authentic qualities are perceived by others; and use a set of personalized action-learning tools to more consistently lead with authenticity. The purpose of this development tool is to provide individuals with the practical tools that will enable and encourage them to be more of who they are and support their desire to be respected as a leader that acts with authenticity.
Section One – Personal Brand Management Principles
Chapter One - What is a personal brand & why does it matter to my success?
Chapter Two - The Three Principles of Mastering Personal Brand Building
Chapter Three - The Power of Perception Management
Chapter Four - Your Values, Your Authenticity, Your Brand Power
Chapter Five - Defining Your Authentic Personal Brand
Chapter Six - Closing Perceptual Gaps
Section Two - Your Brand Platform in Action
Chapter Seven - Creating A Career Plan, Mapping Your Future
Chapter Eight - Your Professional Brand Online: LinkedIn Profile
Chapter Nine - Positioning Your Career Brand
Chapter Ten - How to Network, Grow Relationships and Build a Lifelong Brand
Chapter Eleven - Attitude + Confidence + Mindset
Chapter Twelve - Launching Your Personal Brand Journey
Karl D. Speak is a thought leader known for his innovative work in corporate brand building, disruptive product brand strategies, and introducing the concept of personal brand. His best-selling book on personal brand, Be Your Own Brand, translated into 12 languages, sold over 100,000 copies and used as a textbook in many universities’ curricula. Karl is also an author of Leading Authorities on Business, Winning Strategies from the Greatest Minds in Business Today.
Some of Karl’s most recognized innovations are his integration of personal brand into corporate brand building strategies and leadership development programs. Karl has been the lead developer of a series of workshops and development programs that have enabled corporations and individuals to take advantage of these powerful innovations. Tens of thousands of leaders from twenty-three different countries have used the tools. Business professionals and students around the world have used the popular digital app Broadview Personal Brand Development Tool.
Karl has implemented his innovative approach to brand management and internal brand building, through his work at Brand Tool Box, a firm he started in 1984. Karl has worked with many of the most well-known brands, such as 3M, Abbott, American Express, AT&T, BASF, BMW, Cargill, CenterPoint Energy, Consumers Energy, DuPont, FedEx, Honeywell, IBM, ING, Mosaic, Motorola, Proctor & Gamble, Securian, Skandia, Sony Corporation, Stanford University Medical Center, Syngenta, Target, The Scotts Company, The Wall Street Journal, Toro, and Walgreens have benefited from Karl’s brand management consulting services.
As a respected thought leader, Karl’s perspective has been reported in many media outlets such as The Wall Street Journal, Bloomberg BusinessWeek, Men’sHealth, BrandChannel, NPR, NBC, CBS, ABC, The New York Times, StarTribune. Leadership Excellence, La Gaceta, Irish Times, Lavanguardia among many other publications. Karl also serves as an “expert witness” in legal cases involving matters relating to brand.
Karl holds a Masters Degree in Economics from the University of Minnesota. He has taught in the MBA programs at the University of Minnesota, Saint Thomas University, and has been guest lecturer at the University of Westminster in London, Capella University, ESADE University in Madrid, among others.
Karl’s boardroom experience includes being a board member of Mesa Holdings, VocalEssence, MAP Consulting, National Eagle Center, and serving as the chair of the board of The Design Management Institute
David Thompson builds company brands, leadership brands, and personal brands. A storyteller in all aspects of life, David believes that the foundation for genuine experiences and lifelong relationships is the stories that connects us all.
In thirty plus years as a marketing strategist, brand communicator, and educator, David has developed high-impact branding programs for companies ranging from Fortune 500s to high growth start-ups. A short list of brands he’s worked with includes Comcast, Intel Corporation, Pernod Ricard, Philips Electronics, and Sony Ericsson Mobile.
He manages a marketing consulting firm, Bongo Consulting, founded to provide business marketing strategies that guide the growth of business-to-business companies and professional services firm in the mid-market space.
David joined Temple University in 2012 as an Adjunct Professor teaching advertising courses. Throughout his early years teaching and mentoring, students consistently identified two major themes of their college experience–they didn’t feel prepared to get a job, and they weren’t confident in expressing the value they could offer employers.
With the blessing of Temple’s Advertising Dept, David created the country’s first college course on Personal Branding. Besides his ongoing Temple course, he has led Personal Brand, Career Development, and Entrepreneurial Leadership workshops at high education institutions including College of William and Mary, Wake Forest University, West Virginia University and Rowan University, and for international students in the Italian-American Business Council scholarship program.
In 2019, he founded Career Coach Pros to expand his personal brand and career development curriculum to consult and lead workshops at community colleges, philanthropic organizations, and within corporate training programs.
Career Coach Pros provides a 360º human-first development program for career success and personal growth. It focuses on developing human, relationship and leadership skills based on a process of self-discovery, self-awareness and self-awareness and core values of positive energy, critical thinking and emotional maturity.
David hosts a podcast on personal branding called The Experience of You, and a YouTube leadership interview series, CXO Digital Advisors.
My Brand. My Future. Creating a Powerful Personal Brand For Lifelong Success is based off workshops created and directed by authors Karl Speak and David Thompson.
These programs have been delivered to thousands of college students and mid-career transition clients. Here's a small snippet of the praise from clients:
I learned more in 90 minutes from Mr. Thompson on how to prepare myself for the job market than I did in 4 years of college.
Kyle, 2016 Graduate, University of South Carolina
This course has been a huge help to my personal development thus far. I can't stop thinking about MY personal brand. As the course comes to an end, I know that I am only at the beginning of my journey.
Yarlyn, 2021 Graduate, Temple University
I accepted a full-time role at a PR firm and just wanted to thank you for all the help you have given me. I seriously couldn’t have done it without your guidance, and I can’t thank you enough!
Kali, 2020 Graduate, Temple University
He gave me the information and insights about myself that employers are looking for — from my resume to how I presented myself and the questions interviewers would ask. I was ready, and I got the job.
Corey, 2015 Graduate, Temple University
He took the stress and worry out of my job search during his training sessions. I felt so prepared I looked forward to interviews.
Andie, 2016 Graduate, West Virginia University
Thanks to you I got the internship at Pfizer!
Andrew, 2020 Graduate, College of William and Mary
I really would like to say thank you for teaching me so many tactics on how to build my brand. It has helped me a lot more than I thought. It truly taught me more about building myself than any other survey or class has ever taught me.
Mallory, 2021 Graduate, Temple University
I have been working extremely hard to get where I am. It is not all said and done. It all started with your Personal Branding course. Where do I even begin besides saying thank you for helping further myself in my profession.
Franco, 2019 Graduate, Temple University
This class really builds up your career-building toolkit and how to brand yourself. It is definitely worth it and can eliminate a lot of the anxiety of the real world.
Student, Temple University
Absolutely amazing course, so important for developing your personal brand and learning personal accountability.
Student, Temple University
Professor Thompson was extremely dedicated to helping us grow as business professionals. I learned more in this class that I can actually apply to my life than most of my classes so far!
Student, Temple University
In this class, I’ve doubled my LinkedIn connections, improved my resume, found out my core values and created my brand promise. Was the best help I received my entire college career.
Student, Temple University
Thank you for everything you’ve poured into my life over the semester — what I learned is going to stick with me forever!
Student, Temple University
This was the best class I've taken at Temple University!
Student, Temple University
It's a worthwhile course for everyone that should be required for all majors!
Student, Temple University
Never before have I read a book on personal development that encourages you to be more of who you are by consistently living out your distinctive values. Thank you for the powerful lesson that no matter how distinctive my values are, they can not appeal to everyone. You can’t be all things to all people,
nor should you try to be. This powerful principle alone has save me a lot of troubles in my relationships.
Salako, Student, Lagos, Nigeria