Nonprofit Management: Moving Your Organization From Where It Is to Where You Want to Be
Edition: 1
Copyright: 2025
Pages: 356
Edition: 1
Copyright: 2025
Pages: 356
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Nonprofit Management: Moving Your Organization From Where It Is to Where You Want to Be introduces readers to both the theory and practice of nonprofit management through an easy-to-follow, step-by-step approach. Designed for practitioners and students in public administration and nonprofit management programs, this book combines theoretical insights with hands-on tools for maximizing social impact and fostering organizational transformation.
Charts and worksheets illustrate concepts in an easy-to-understand manner, taking the reader from a macro-level view of concepts to a micro-level view of case studies and how-to worksheets.
This book covers the history and current context of nonprofit organizations, examines trends affecting nonprofits, and highlights the key challenges nonprofits face. This textbook provides essential tools for organizations to change their trajectory through strategic thinking and planning. Additionally, it emphasizes the importance of perspective, viewing the world as one filled with opportunity rather than scarcity, and encourages social innovation. Using a strength-based approach, it addresses issues such as:
- Scanning the Environment
- Setting Big Goals
- The Importance of Boards
- The Role of Leadership
- SOAR and SWOT analyses
- Asset Mapping
- Developing Milestones and KPIs
- Implementation and Assessment
- Fundraising and Marketing
- Building Business Plans and Revenue Streams
- Demonstrating Impact
- Technology Planning
- Advocacy and Building Coalitions and Partnerships
Introduction
Chapter 1 Nonprofits: Status and Impact
The History and Purpose of Nonprofits
The Civil-Society Sector
The Growth of Nonprofits
Differences Between For-Profits, Nonprofits, and Not-for-Profits
Impact of Nonprofits on the U.S. Economy
Chapter 2 Big Ideas Can Change the World and Build Organizations
Big Ideas and Big Impact
NonProfits and Social Innovation
The Importance of Mission and Vision
Why Purpose and Value Statements Are Essential
Theory of Change (TOC)
Chapter 3 Life Cycle of Nonprofit: Challenges and Opportunities
The Nonprofit Organizational Life Cycle
Challenges Affecting Nonprofits
Opportunities for Nonprofits
How Nonprofits Grow
Why Nonprofits Fail
Why a Strategic Plan Is Necessary
Chapter 4 Strategy Leads to Success
Strategic Thinking, Planning, and Acting
Why Nonprofits Should Be Learning Organizations
Strategic Planning Cycle and Process
Components of a Strategic Plan
Chapter 5 Changing Perspectives - Seeing Strengths and Opportunities
Opportunity and Strengths
SOAR
Key Elements of Strength-Based Approaches
SWOT
Chapter 6 What About the Board?
Effective Boards Are Critical for Success
Responsibilities and Rights of Nonprofit Board Directors
Board Composition and Structure
Nonprofit Board Recruitment: Strategies for Success
Nonprofit Board Development: Cultivating Excellence and Sustainability
CEO Evaluation and Succession Planning
Addressing Dysfunctional Boards: Strategies for Restoration
Engaging the Board on Strategic Planning Processes
Chapter 7 Leading for Impact
Challenges of Leadership
Skills for Successful Leadership
Values and Leadership
Leadership Theory
Building Effective Teams
Organizational Culture and Climate
Leaders and Boards
Transition and Succession Planning
Chapter 8 Strategy Implementation and Execution
Why Are Strategy Implementation and Execution Critical? Successful Strategy Implementation and Execution
How Organizations Successfully Implement and Execute Their Strategic Plan
Develop SMART and SMARTER Goals
A Strategy Map for Nonprofits
Balanced Score Card (BSC) for Nonprofits
Chapter 9 Your Logic Model, KPIs, and Social Impact
What is a Logic Model?
Key Components of a Logic Model
Setting Milestones
Developing an Action Plan
Key Performance Indicators (KPIs)
Measuring Social Impact
Chapter 10 Business Plan
Double Bottom Line: Social Impact and Mission
Why Do We Need a Business Plan?
Models Used to Develop a Business Plan
Chapter 11 Generating Revenue Streams - How to Be Financially Sustainable
Sources of Funding for Nonprofits
The Nonprofit Starvation Cycle
Developing a Fundraising Plan
Building Multiple Revenue Streams
Different Ways to Increase Fundraising Efforts
Public Private Partnerships (P3)
Shared Service Models
Chapter 12 Marketing Your Mission
Marketing Expands Organizational Reach
Key Components of a Marketing Strategy
Building a Brand
Identify Community Value and Niche
Marketing Your Messages
Building a Nonprofit Marketing Plan
Chapter 13 Technology Use in Nonprofits
What Is Digital Technology, and Why Is It Important?
Why Technology Is Critical for Nonprofits
Challenges and Opportunities
Barriers to Technology Adoption
Current Technology Use in Nonprofits
How to Adopt a Technology Plan
Chapter 14 Case Study: Strategic Arrogance: The PGA Tour Response to the LIV Tour Threat
The Rise of Golf and the PGA
The PGA Becomes a Nonprofit
Hitting a Billion Dollars in Revenue
Internal Conflict: Objections from Tour Players
The LIV Threat
Failure to Recognize a Strategic Threat
The Importance of Strategic Planning and Positioning
Key Lessons for Other Nonprofits
Chapter 15 Scaling and Leveraging Impact
High-Impact Nonprofits
Cross-Sector Partnerships
Doing Good Through Other Business Models
Advocacy as a Tool for Increasing Social Impact
Building Partnerships and Alliances
Nonprofits Are Building Blocks of Democracy and Social Change
Conclusion Preparing for the Future
The Great Wealth Transfer Ahead
Difficult Times Ahead
Future-Proof Your Organization
Key Points to Consider
Assess Your Organization and Transform It
Index