Persuasion: Integrating Theory, Research, and Practice
Edition: 5
Copyright: 2021
Edition: 5
Copyright: 2021
Choose Your Format
Choose Your Platform | Help Me Choose
Print Package
$121.55 USD
Ebook Package
$60.78 USD
Students want to learn how to persuade parents, teachers, and classmates.
Teachers often view a skills approach as too limiting and focus on theories of persuasion.
Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek, integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one another. It illustrates that practice and application serves as a means to understanding theory and, conversely, that theory serves as a means for understanding practice and applications
Ann Bainbridge Frymier's Persuasion: Integrating Theory, Research, and Practice:
- explains major theories of persuasion using research to illustrate the development and application of each theory.
- features chapters on compliance, propaganda, deception, and ethics as they relate to persuasion.
- includes current examples throughout that bring the application of persuasion concepts to life.
- is interactive! Students are given access to an accompanying website with chapter outlines and quizzes.
- is easy to adopt! Instructors are provided course outlines, PowerPoint™ presentations, class activities, polling questions, video clip suggestions, and exam questions that can be integrated with most course management systems.
CHAPTER 1 THE CONCEPT OF PERSUASION
CHAPTER 2 ATTITUDES AND BELIEFS
CHAPTER 3 THE RELATIONSHIP BETWEEN ATTITUDES AND BEHAVIORS
CHAPTER 4 SOURCE FACTORS
CHAPTER 5 MESSAGE FACTORS
CHAPTER 6 RECEIVER AND CHANNEL FACTORS
CHAPTER 7 THE ROLE OF THEORY IN PERSUASION
CHAPTER 8 SOCIAL JUDGMENT THEORY
CHAPTER 9 CONSISTENCY AND COGNITIVE DISSONANCE THEORY
CHAPTER 10 A REASONED ACTION APPROACH
CHAPTER 11 ELABORATION LIKELIHOOD MODE
CHAPTER 12 COMPLIANCE STRATEGIES
CHAPTER 13 TRUTH AND DECEPTION
CHAPTER 14 ETHICS
Ann Bainbridge Frymier is the Director of the School of Communication Studies at Ohio University and received an Ed.D. in communication studies and curriculum and instruction in 1992 from West Virginia University. Dr. Frymier’s primary area of research is instructional communication, focusing on eff ective communication in instructional environments. Her research is published in a variety of journals including Communication Education, Communication Quarterly, Journal of Applied Communication, and Communication Research Reports and has written several book chapters. Dr. Frymier frequently teaches persuasion and research methods and has taught a wide variety of other courses, including instructional communication, interpersonal communication, organizational communication, intercultural communication, and nonverbal communication.
Persuasion: Integrating Theory, Research, and Practice is my first choice as a textbook for the introductory persuasion and social influence course. It is organized logically, written at just the right level, covers the most important persuasion concepts and theories, and includes recent and relevant examples. Best of all, my students consistently comment in my course evaluations that they actually read this book and enjoy it!
Jennifer Waldeck | Chapman University
Persuasion: Integrating Theory, Research and Practice is both comprehensive and accessible. Carefully organized, the text provides students with extensive coverage of theories, models and concepts along with engaging examples and exercises.
Anne F. Mattina | Stonehill College
Persuasion: Integrating Theory, Research and Practice is accessible to students and has a great combination of theory and integration.
Donna Allen | Northwest Nazarene University
Persuasion: Integrating Theory, Research and Practice is theory-driven but focused more on application instead of telling students all about the experiments that were conducted on the theory.
Laura R. Umphrey | Northern Arizona University
Students want to learn how to persuade parents, teachers, and classmates.
Teachers often view a skills approach as too limiting and focus on theories of persuasion.
Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek, integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one another. It illustrates that practice and application serves as a means to understanding theory and, conversely, that theory serves as a means for understanding practice and applications
Ann Bainbridge Frymier's Persuasion: Integrating Theory, Research, and Practice:
- explains major theories of persuasion using research to illustrate the development and application of each theory.
- features chapters on compliance, propaganda, deception, and ethics as they relate to persuasion.
- includes current examples throughout that bring the application of persuasion concepts to life.
- is interactive! Students are given access to an accompanying website with chapter outlines and quizzes.
- is easy to adopt! Instructors are provided course outlines, PowerPoint™ presentations, class activities, polling questions, video clip suggestions, and exam questions that can be integrated with most course management systems.
CHAPTER 1 THE CONCEPT OF PERSUASION
CHAPTER 2 ATTITUDES AND BELIEFS
CHAPTER 3 THE RELATIONSHIP BETWEEN ATTITUDES AND BEHAVIORS
CHAPTER 4 SOURCE FACTORS
CHAPTER 5 MESSAGE FACTORS
CHAPTER 6 RECEIVER AND CHANNEL FACTORS
CHAPTER 7 THE ROLE OF THEORY IN PERSUASION
CHAPTER 8 SOCIAL JUDGMENT THEORY
CHAPTER 9 CONSISTENCY AND COGNITIVE DISSONANCE THEORY
CHAPTER 10 A REASONED ACTION APPROACH
CHAPTER 11 ELABORATION LIKELIHOOD MODE
CHAPTER 12 COMPLIANCE STRATEGIES
CHAPTER 13 TRUTH AND DECEPTION
CHAPTER 14 ETHICS
Ann Bainbridge Frymier is the Director of the School of Communication Studies at Ohio University and received an Ed.D. in communication studies and curriculum and instruction in 1992 from West Virginia University. Dr. Frymier’s primary area of research is instructional communication, focusing on eff ective communication in instructional environments. Her research is published in a variety of journals including Communication Education, Communication Quarterly, Journal of Applied Communication, and Communication Research Reports and has written several book chapters. Dr. Frymier frequently teaches persuasion and research methods and has taught a wide variety of other courses, including instructional communication, interpersonal communication, organizational communication, intercultural communication, and nonverbal communication.
Persuasion: Integrating Theory, Research, and Practice is my first choice as a textbook for the introductory persuasion and social influence course. It is organized logically, written at just the right level, covers the most important persuasion concepts and theories, and includes recent and relevant examples. Best of all, my students consistently comment in my course evaluations that they actually read this book and enjoy it!
Jennifer Waldeck | Chapman University
Persuasion: Integrating Theory, Research and Practice is both comprehensive and accessible. Carefully organized, the text provides students with extensive coverage of theories, models and concepts along with engaging examples and exercises.
Anne F. Mattina | Stonehill College
Persuasion: Integrating Theory, Research and Practice is accessible to students and has a great combination of theory and integration.
Donna Allen | Northwest Nazarene University
Persuasion: Integrating Theory, Research and Practice is theory-driven but focused more on application instead of telling students all about the experiments that were conducted on the theory.
Laura R. Umphrey | Northern Arizona University