Persuasion: A Social Science Approach
Edition: 1
Copyright: 2023
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$50.00
PERSUASION: A SOCIAL SCIENCE APPROACH highlights fascinating insights into persuasion and influence, helping students understand and apply the essential theories at play. This text provides a foundation on persuasion from a social science perspective, helping students become able practitioners.
Along the way, theories are illustrated with accessible examples from several applied domains, including heath, politics, the environment, advertising, consumer behavior, and public relations.
Chapter 1: Why Have Theories of Persuasion?
Chapter 2: Foundations of Persuasion: Attitudes and Beliefs
Chapter 3: Ethics of Persuasion
Chapter 4: Persuasion Research: How Do We Know What We Know?
Chapter 5: The Theory of Planned Behavior
Chapter 6: Dual-Processing Models of Persuasion
Chapter 7: Priming: Influencing Attitudes and Behaviors
Chapter 8: Narrative Persuasion
Chapter 9: Persuasion Knowledge Model
Chapter 10: Cognitive Dissonance
Chapter 11: Conformity
Chapter 12: Compliance Gaining
Glossary
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