Persuasive Communication
Edition: 2
Copyright: 2021
Pages: 382
Edition: 2
Copyright: 2021
Pages: 394
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Providing an opportunity for students to both learn and apply course concepts in a single semester is challenging but necessary. Persuasive Communication is a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.
Part 1: Persuasion Theory and Research
Featuring chapters by Bainbridge Frymier, and Korcok & Thorson-Hevle
Part 2: Persuasive Writing
Featuring chapters by Drown & Sole
Part 3: Persuasive Presentations
Featuring chapters by Wahl et al., Mason, Butland, & Makay, and Weintraub
To become more effective persuaders as well as critical consumers of persuasion, students need to apply what they learn. Persuasive Communication is an essential text for developing strong persuasive communicators.
SECTION 1: PERSUASION THEORY AND RESEARCH
CHAPTER 1: THE CONCEPT OF PERSUASION
CHAPTER 2: ATTITUDES AND BELIEFS
CHAPTER 3: CLASSICAL RHETORIC
CHAPTER 4: SOURCE FACTORS
CHAPTER 5: MESSAGE FACTORS
CHAPTER 6: SOCIAL JUDGMENT THEORY
CHAPTER 7: CONSISTENCY AND COGNITIVE DISSONANCE THEORY
CHAPTER 8: A REASONED ACTION APPROACH
CHAPTER 9: ELABORATION LIKELIHOOD MODEL
SECTION 2: PERSUASIVE WRITING
CHAPTER 10: ACADEMIC WRITING: MYTHS AND EXPECTATIONS
CHAPTER 11: FINDING GOOD SOURCES
CHAPTER 12: EVALUATING AND WORKING WITH SOURCES
SECTION 3: PERSUASIVE PRESENTATIONS
CHAPTER 13: AUDIENCE-CENTERED PRESENTATIONS
CHAPTER 14: PERSUASIVE SPEAKING IN THEORY AND PRACTICE
CHAPTER 15: PRACTICING AND DELIVERING PUBLIC SPEECHES
CHAPTER 16: LISTENING AND CRITIQUING SPEECHES