Persuasive Communication
Edition: 2
Copyright: 2021
Pages: 382
Edition: 2
Copyright: 2021
Pages: 394
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Providing an opportunity for students to both learn and apply course concepts in a single semester is challenging but necessary. Persuasive Communication is a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.
Part 1: Persuasion Theory and Research
Featuring chapters by Bainbridge Frymier, and Korcok & Thorson-Hevle
Part 2: Persuasive Writing
Featuring chapters by Drown & Sole
Part 3: Persuasive Presentations
Featuring chapters by Wahl et al., Mason, Butland, & Makay, and Weintraub
To become more effective persuaders as well as critical consumers of persuasion, students need to apply what they learn. Persuasive Communication is an essential text for developing strong persuasive communicators.
SECTION 1: PERSUASION THEORY AND RESEARCH
CHAPTER 1: THE CONCEPT OF PERSUASION
CHAPTER 2: ATTITUDES AND BELIEFS
CHAPTER 3: CLASSICAL RHETORIC
CHAPTER 4: SOURCE FACTORS
CHAPTER 5: MESSAGE FACTORS
CHAPTER 6: SOCIAL JUDGMENT THEORY
CHAPTER 7: CONSISTENCY AND COGNITIVE DISSONANCE THEORY
CHAPTER 8: A REASONED ACTION APPROACH
CHAPTER 9: ELABORATION LIKELIHOOD MODEL
SECTION 2: PERSUASIVE WRITING
CHAPTER 10: ACADEMIC WRITING: MYTHS AND EXPECTATIONS
CHAPTER 11: FINDING GOOD SOURCES
CHAPTER 12: EVALUATING AND WORKING WITH SOURCES
SECTION 3: PERSUASIVE PRESENTATIONS
CHAPTER 13: AUDIENCE-CENTERED PRESENTATIONS
CHAPTER 14: PERSUASIVE SPEAKING IN THEORY AND PRACTICE
CHAPTER 15: PRACTICING AND DELIVERING PUBLIC SPEECHES
CHAPTER 16: LISTENING AND CRITIQUING SPEECHES
Kristie Sigler is a scholar-practitioner with more than 20 years of experience in communication teaching, coaching, and curriculum design. An award-winning educator, she received the Provost's Award for Distinguished Teaching by a Lecturer, is a member of the Ohio State Academy of Teaching, and serves as the AI and Pedagogy Project Lead for the School of Communication. She teaches Business and Professional Communication and Public Speaking, with a focus on practical, human-centered approaches to integrating artificial intelligence into communication education. Her work includes developing custom AI tools, SpeechBuilderGPT and Audience Angle, which help students use AI ethically to strengthen critical thinking and create audience-centered presentations.
In addition to her academic work, Kristie provides executive speech coaching and consulting through The Presence Group, helping leaders and subject matter experts communicate effectively in high-stakes settings such as board presentations, conferences, and partnership meetings. She also leads faculty development initiatives that support the ethical integration of AI into teaching while maintaining instructional excellence. Her leadership includes overseeing the transition of large communication courses to online and hybrid formats, editing two editions of the textbook Persuasive Communication, developing graduate teaching assistant training materials, and mentoring faculty and students. Kristie also co-founded SALT effect (Serving And Learning Together), a research-based platform dedicated to strengthening families through values, communication, and service. She earned her bachelor's degree and teaching certificate from Malone University and her master's degree in Communication from The Ohio State University.
Providing an opportunity for students to both learn and apply course concepts in a single semester is challenging but necessary. Persuasive Communication is a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.
Part 1: Persuasion Theory and Research
Featuring chapters by Bainbridge Frymier, and Korcok & Thorson-Hevle
Part 2: Persuasive Writing
Featuring chapters by Drown & Sole
Part 3: Persuasive Presentations
Featuring chapters by Wahl et al., Mason, Butland, & Makay, and Weintraub
To become more effective persuaders as well as critical consumers of persuasion, students need to apply what they learn. Persuasive Communication is an essential text for developing strong persuasive communicators.
SECTION 1: PERSUASION THEORY AND RESEARCH
CHAPTER 1: THE CONCEPT OF PERSUASION
CHAPTER 2: ATTITUDES AND BELIEFS
CHAPTER 3: CLASSICAL RHETORIC
CHAPTER 4: SOURCE FACTORS
CHAPTER 5: MESSAGE FACTORS
CHAPTER 6: SOCIAL JUDGMENT THEORY
CHAPTER 7: CONSISTENCY AND COGNITIVE DISSONANCE THEORY
CHAPTER 8: A REASONED ACTION APPROACH
CHAPTER 9: ELABORATION LIKELIHOOD MODEL
SECTION 2: PERSUASIVE WRITING
CHAPTER 10: ACADEMIC WRITING: MYTHS AND EXPECTATIONS
CHAPTER 11: FINDING GOOD SOURCES
CHAPTER 12: EVALUATING AND WORKING WITH SOURCES
SECTION 3: PERSUASIVE PRESENTATIONS
CHAPTER 13: AUDIENCE-CENTERED PRESENTATIONS
CHAPTER 14: PERSUASIVE SPEAKING IN THEORY AND PRACTICE
CHAPTER 15: PRACTICING AND DELIVERING PUBLIC SPEECHES
CHAPTER 16: LISTENING AND CRITIQUING SPEECHES
Kristie Sigler is a scholar-practitioner with more than 20 years of experience in communication teaching, coaching, and curriculum design. An award-winning educator, she received the Provost's Award for Distinguished Teaching by a Lecturer, is a member of the Ohio State Academy of Teaching, and serves as the AI and Pedagogy Project Lead for the School of Communication. She teaches Business and Professional Communication and Public Speaking, with a focus on practical, human-centered approaches to integrating artificial intelligence into communication education. Her work includes developing custom AI tools, SpeechBuilderGPT and Audience Angle, which help students use AI ethically to strengthen critical thinking and create audience-centered presentations.
In addition to her academic work, Kristie provides executive speech coaching and consulting through The Presence Group, helping leaders and subject matter experts communicate effectively in high-stakes settings such as board presentations, conferences, and partnership meetings. She also leads faculty development initiatives that support the ethical integration of AI into teaching while maintaining instructional excellence. Her leadership includes overseeing the transition of large communication courses to online and hybrid formats, editing two editions of the textbook Persuasive Communication, developing graduate teaching assistant training materials, and mentoring faculty and students. Kristie also co-founded SALT effect (Serving And Learning Together), a research-based platform dedicated to strengthening families through values, communication, and service. She earned her bachelor's degree and teaching certificate from Malone University and her master's degree in Communication from The Ohio State University.