Pharmaceutical Marketing

Author Bio 
Forward
Chapter 1 Introduction to the Pharmaceutical Industry
Chapter 2 The Pharmaceutical Market
Chapter 3 Consumer Behavior & Market Segmentation
Chapter 4 Discovery & Research in Pharmaceuticals
Chapter 5 Medical Affairs
Chapter 6 Pharmaceutical Sales 
Chapter 7 Regulatory Affairs 
Chapter 8 Managed Markets 
Chapter 9 Managing the Brand 
Chapter 10 The Strategy of Business Development 
Chapter 11 The Distribution Network 
Chapter 12 The Future of Pharma
Glossary