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Playing Chicken

Playing Chicken

Author(s):

Edition: 1

Copyright: 2021

Pages: 7

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Ebook

$5.00 USD

ISBN 9798765704103

Details Electronic Delivery EBOOK 180 days

Faculty Review Copy

Abstract

When a CEO of an international sandwich chain asks his new account executive to create a campaign and press conference around a global health and food issue, the account manager finds herself questioning the necessity of such a campaign.

Abstract

When a CEO of an international sandwich chain asks his new account executive to create a campaign and press conference around a global health and food issue, the account manager finds herself questioning the necessity of such a campaign.