The Power of Branding in Fashion: 2000 and Beyond
Edition: 1
Copyright: 2022
Pages: 210
Choose Your Format
Choose Your Platform | Help Me Choose
Ebook
$66.15
The Power of Branding in Fashion: 2000 and Beyond takes readers on a journey through the story of branding and specifically where art and vision meets technicality and business.
The publication presents the history of branding in its most traditional form as well as the adventure that branding took through fashion, the technical side of branding when it comes to categorizing brands within the industry, how to grow product lines and service models, and of course branding today.
This publication not only educates readers, but connects them with the artistic and business side of growing their business in the most organic way. The authors discuss the evolution of branding over the last 2 decades as well as current tools to use.
Chapter 1 The Brand
Chapter 2 The Brand Decision: Mission and Vision
Chapter 3 Brand Positioning, Target Market, and Pricing
Chapter 4 Communication
Chapter 5 Brand Identity and Personality
Chapter 6 Types and Levels of Brands: Luxury, Mass, and Premium
Chapter 7 Retail Brands, Private Labels, and Visual Merchandising
Chapter 8 Direct-to-Consumer
Chapter 9 Social Media and Brand Equity
Chapter 10 What Is a Brand Book and Uses?
Chapter 11 Future of Fashion Branding