A (PR)actical Guide to Social Media
Edition: 1
Copyright: 2019
Pages: 88
Edition: 1
Copyright: 2019
Pages: 88
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Students, educators, business owners, and social media managers alike benefit from A (PR)actical Guide to Social Media, whether you are a novice who is reluctant to dip your toe in the social media pool, an intermediate user who needs encouragement to make the social media high-jump, or an expert in social media who needs a quick splash of the latest platform updates and strategies. This guide explores the most used social media platforms, audience analysis, strategies and tactics, social media plan writing, and the social media editorial calendar.
A (PR)actical Guide to Social Media is a one-stop resource on the basics of social media and public relations. Public relations is all about image, and social media is a tool that provides countless creative opportunities. When used correctly, it is a powerful resource that can help one tap into target audiences and build a brand to be reckoned with—or even build a full career in social media.
About the Author
Acknowledgments
Introduction
Chapter 1 Starting from Social Media Scratch: It’s More Than Just Posting Stuff
Chapter 2 The Top Four: Facebook, Twitter, YouTube, and Instagram
Chapter 3 But What About Snapchat, LinkedIn, and Pinterest?
Chapter 4 What Is Social Video and Why I Should Use It?
Chapter 5 Content Creation: What Do I Post?
Chapter 6 Audience Analysis: Who Am I Talking To?
Chapter 7 Social Media Strategies and Tactics
Chapter 8 Writing a Social Media Plan
Chapter 9 Make Life Easier: The Social Media Editorial Calendar
Chapter 10 The Future: Social Media Channel Assessment and Maintenance
Professor Talisha Dunn-Square is a public relations lecturer in the Department of Communications at Bowie State University. She describes herself as a “practitioner who loves to teach.” She is the creator and owner of The PRactitioner PRofessor brand.
Before entering the classroom full-time, she was an award-winning public relations, journalism, and marketing professional with over 15 years of industry experience. The skilled writer and editor has worked for several traditional and digital publications including The Advocate newspaper (Baton Rouge, LA), Patch Media, and Examiner.com.
One of her most rewarding experiences was serving as the chief publicist for the historical Huey P. Long Bridge Widening Project in New Orleans after Hurricane Katrina. During the project, she planned events with several high-profile politicians, including Louisiana’s first female governor, Kathleen Babineaux Blanco.
Dunn-Square has worked with a host of corporate businesses building public relations and strategic communication plans. She is a member of several professional organizations including the National Association of Black Journalists, Baltimore Association of Black Journalists, and the Maryland Communication Association.
Recently, she was awarded the inaugural “Distinguished Achievement in Teaching Award” from Bowie State’s Office of the President. She was also selected as an “Outstanding Young Faculty” awardee for the College of Arts and Sciences. Throughout her career, she earned awards from other organizations such as the Louisiana Press Association, Women in Media, World Road Association PIARC, and the Press Club of New Orleans.
Dunn-Square has a B.A. in Mass Communications from Southern University and A&M College and a M.A. in Organizational Communication from Bowie State University.