A Practical Guide to Sports Management is a unique text as it offers students a front row seat into the field of sports management from an author that has been in the industry for the past twenty-five years.
Each chapter and topic have a practical application to the “real life” business of professional sports. The author's personal stories and accounts highlight the subject matter that is examined in the text.
Unlike other standard textbooks, students will obtain a practical knowledge and experience of the business of sports on topics that include player contract negotiations, sales and the nuts and bolts of the athlete/agent relationship.
Chapter 1 Agent and Athlete Relationship
Chapter 2 The Origin of Antitrust Laws
Chapter 3 Sports and Antitrust Lawsuits
Chapter 4 Name, Image, and Likeness and Student Athlete Rights in Sports
Chapter 5 The Major Sports Leagues
Chapter 6 The Art of Negotiation of Sports Contracts
Chapter 7 Sports Marketing
Chapter 8 Sports Sales
Chapter 9 Negotiating an Endorsement Contract
Chapter 10 How To Get into The Sports Business
Robert
Roche
Rob has been certified by the National Football League Players Association as a contract advisor for the past 25 years. He is an NFL agent with the 1 of 1 Agency, a sports agency that represents over 60 NFL players. A few of Rob’s NFL clients include Baltimore Ravens All Pro Kicker Justin Tucker, Philadelphia Eagles Pro Bowler Rick Lovato and Thomas Hennessy of the New York Jets. He recently negotiated Justin Tucker’s contract extension with the Baltimore Ravens, making him the highest-paid kicker in NFL history with a four-year $24 million dollar extension.
Rob’s practice also includes representing broadcasters, such as Jordan Kent of CBS Sports as well as Josh Maurer of the Milwaukee Brewers. He is a graduate of The College of New Jersey and Seton Hall University School of Law.
Rob is an Adjunct Professor at The College of New Jersey and Drew University teaching Sports Management, Sports Marketing and Sports Law. He is a licensed attorney in the State of New Jersey.