A Primer on Applied Communication Research
Edition: 1
Copyright: 2021
Pages: 66
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Ebook
$68.30
A Primer on Applied Communication Research can assist anyone conducting applied communication research for the first time to become familiar with the entire process through completing a mini-project, including data collection (online & offline) and data analysis using an Excel Add-in data analysis tool. In addition to introducing readers to both quantitative and qualitative research methodologies, it includes a step-by-step guide for customizing Qualtrics for research purposes. Sample files needed for completing a simple research study are also provided for readers.
Dr. Chia-Ling Lynn Ho is currently an Assistant Professor in the Department of Communication Arts at Valdosta State University. Her research interests include intercultural-, interpersonal-, health communication and cognitive information processing of messages. She received her Bachelor of Arts degree in Journalism, a Master’s degree in Communication from Ohio State University; and a Doctoral degree in Communication from the University of California, Davis.