Principles of Microeconomics: Understanding Our Material World provides a fully integrated multi-modal format (printed text, if desired, as well as eBook, video, audio, animations, interactive exercises and more) to help guide your students through the challenging world of microeconomics.
Principles of Microeconomics features hands-on participation and calls for students to apply information, reach conclusions, and make choices. As you know, this “engagement” approach has become an increasingly preferred learning style among today’s students.
With the full-color text available in both print and eBook format, the fully integrated online package continues with a constant theme: “Trying to make good choices in a real world of constant challenges and on-going change.”
Divided into 13 comprehensive lessons, Principles of Microeconomics includes the following pedagogical features to help facilitate and reinforce student learning:
- A bound, full-color Print Textbook and /or the Online eBook
- Video introductions
- Learning Objectives and Preview Questions
- PowerPoint© presentations with audio
- Dynamic Animations & Interactive Exercises
- Real World Economics - current economic problems and issues
- Discussion Board
- Pre-loaded Lesson Quizzes and Unit Exams (or create your own)
- WEBCOM Comprehensive Course Management System (or use this learning package within your school’s own course delivery system)
You may also select or customize any part of this digital learning package to meet the needs of your specific course.
Preface
Unit one
Lesson One: Fundamentals of a Market Economy
Lesson Two: The Economic Problem
Lesson Three: Market Allocation of Supply and Demand
Lesson Four: Market Efficiency versus Market Failures: Efficiency, Power, and the Market
UNIT TWO
Lesson Five: Elasticity and Allocation
Lesson Six: Consumer Behavior
Lesson Seven: Costs of Production
UNIT THREE
Lesson Eight: Pure Competition
Lesson Nine: Pure Monopoly
Lesson Ten: Monopolistic and Oligopolistic Competition
UNIT FOUR
Lesson Eleven: Factor Demand for Resources
Lesson Twelve: The United State and the Global Economy
Lesson Thirteen: World Trade and Currency