Professional and Technical Communication: Course Handbook for COMS 363 Online, University of Calgary
Edition: 2
Copyright: 2019
Pages: 314
Edition: 2
Copyright: 2019
Pages: 314
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Professional & Technical Communication: Analyzing Website Rhetoric and Usability provides advice, guidelines, and theoretical foundations for university or college students who are analyzing organizational websites for their rhetoric and their usability.
The book is intended to supplement other commonly assigned textbooks and online readings for a postsecondary course in professional and technical communication.
List of Figures, and Tables
Introduction
Why Rhetoric?
Why Website Usability/User Experience?
Why Analysis?
Combining Rhetoric and Usability/UX in Analysis
Related Topics Covered in This Book
Research methods
Research report writing
About the Author
Rhetoric
Defining Rhetoric
The ends or objectives of rhetoric
The social domains of rhetoric
The strategic intentionality of the art of rhetoric
Rhetorical Ethics and Excellence
The Three Main Evaluation Criteria for Rhetoric
Rhetorical Practice, Criticism, and Theory
Informal rhetorical theory
Rhetorical pedagogy and history
Interdisciplinary approaches to rhetoric
Rhetorical Terms And Concepts
Online Rhetorical Theory Sources
The Rhetorical Situation or Context
Rhetoric as adaptation to situation
Rhetor
Audience
Forum
Genre
Occasion
Kairos
The Rhetorical Act/Artifact
The Five Canons of Rhetoric
Invention
Arrangement
Style
Memory
Delivery
The Three Rhetorical Appeals
Ethos
Pathos
Logos
Analyzing Ethos
Analyzing Pathos
Analyzing Logos, in Brief
Argumentation
Thesis
Argument structure
Evidence
Rhetorical topics
Fallacies
Analyzing Argumentation and Logos
Principles of Rhetorical Analysis
What Rhetorical Analysis Is Not
What Rhetorical Analysis Is
Challenges for Analysis
Usability And User Experience
Usability
UX
Overlap Between Rhetoric and Usability/UX
User interface as delivery
Rhetorical canons
Rhetorical appeals
Rhetorical situation
Areas of Usability and UX Often Excluded From Rhetoric
Perspectives on Usability
Citing Usability Theory Sources (in APA)
Nielsen Norman Group Website
USDHHS’ Usability Guidelines
Lynch and Horton’s Web Style Guide, 4th Edition
Chapter 1: Strategy
Chapter 2: Research
Chapter 3: Process
Chapter 4: Information architecture
Chapter 5: Site structure
Chapter 6: Page structure
Chapter 7: Interface design
Chapter 8: Graphic design
Chapter 9: Typography
Chapter 10: Editorial style
Chapter 11: Images
Chapter 12: Video
Research Methods
Overview: What You Can Do
Primary Research I: The Website Itself
Primary Research II: Human Participant Data
Research ethics context
Research ethics principles
Secondary Research: Other Textual Source
Theory and method sources
The artifact’s context sources
Data Analysis Methods
Quantitative and qualitative analysis
Writing an Analytical Report
Sample Website Usability Reports
Sample Website Rhetoric and Usability Analyses
A Student Research Report’s Rhetorical Situation
Your real audience
Your target audience
Your identity and role
Rhetorical Strategies of Analytical Report Writing
Analytical Arguments
Claim, data, and analysis
Letter/Memo of Transmittal
Executive Summary
Introductions
Report Document Formatting Guidelines
Learn to Use MS Word Formatting Tools
Online help with formatting tools
Overall Page and Text Layout
Page Numbers
Page Breaks
Running Heads
Table of Contents
Headings
Appendix Titles and Structure
References