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Communication is an important aspect of all industries, but has an extreme importance to the agricultural industry. The average consumer is further removed from production agriculture than ever. Therefore, the industry needs professionals in all facets of the production process who are able to communicate the importance of the industry. Furthermore, educating consumers on the purposes of practices and the validity of the science and technology behind the practices is crucial.
On a more personal side, if someone lacks communication skills, it will be difficult for them to secure a job, perform well in the job if they get it, and advance in the industry. Professional Communication for Today’s Agriculturists is designed to help students communicate effectively in order to land a job, be successful in that job, and advance the entire agricultural industry as an effective advocate.
About the Authors
Acknowledgements
Chapter 1: Introduction
Chapter 2: Communicating Science
Chapter 3: Launching Your Career
Chapter 4: Grammar, Usage, and Punctuation
Chapter 5: Research and APA Style
Chapter 6: Communicating at Work
Chapter 7: Visual Communication
Chapter 8: Advocacy and New Media
Chapter 9: Communicating to Convince
Chapter 10: Interpersonal Communication
Appendix
Glossary
Index
Lauri
Baker
Dr. Lauri M. Baker is an associate professor at the University of Florida in the department of agricultural education and communication with a research appointment in the Center for Public Issues Education in Agriculture and Natural Resources. She serves as the University of Florida director of the Center for Rural Enterprise Engagement, a transdisciplinary center focused on conducting and consuming new-media marketing research to enhance the livelihoods of agricultural producers and rural communities. She received her B.S. in agricultural communications from Texas Tech University in 2003 and went to work for the Texas Wheat Producers as the vice president and director of communications. She received her M.S. and PhD in agricultural communication from the University of Florida.
Audrey
King
Audrey E. H. King is a doctoral student at Oklahoma State University in the department of agricultural education, communications, and leadership. She received her B.S. in agricultural communications and journalism in 2009 and her M.S. in agricultural education and communication in 2016, both from Kansas State University. She has taught introductory courses in the discipline, professional communication, photography, and new-media technology. Her research focuses on the promotion of agricultural best management practices, the land-grant institution and mission, and environmental communications.
TIFFANY
ROGERS-RANDOLPH
Dr. Tiffany M. Rogers-Randolph is an assistant professor of agricultural communications and journalism at Kansas State University in the department of communications and agricultural education. She has a B.S. in agribusiness management from Michigan State University and a M.S. and Ph.D. in agricultural communication from the University of Florida. In addition to her teaching and research, Tiffany is the co-owner of a video production company, Paradigm Productions, focused on agricultural story-telling.
