Chapter 1 - An Introduction to the Meetings Profession
Thomas C. Padron, Ph.D., CMP, CHE, CWP
Professor and Program Coordinator
California State University, East Bay
Chapter 2 - Strategic Planning: Designing Meetings that Drive Organizational Success
Mary E. Boone, MA
President
Boone Associates
Susan M. Tinnish, PhD
CEO and Executive Coach, VIF Group LLC
Adjunct Faculty, Roosevelt University
Chapter 3 - Blending Project & Meeting Management: A Project-Based Mindset for Meeting Professionals
Emily Ward, PMP, CSEP, DES
Events Director
Georges Media Group
Carolyn Browning, CMP, CMM, HMCC
Owner & Chief Solution Strategist
MEETing Needs, LLC
Chapter 4 - Designing the Meeting Experience
Christine Cleaver, E.Ed
Clinical Assistant Professor of Events Management
Jonathan M. Tisch Center of Hospitality
New York University
Chapter 5 - Budgeting Basics for Meeting Professionals
Godwin-Charles Ogbeide, PhD, MBA
Hospitality & Leadership Institute
Chapter 6 - Site and Venue Selection
Erica Shonkwiler, MBA, CMP
Senior Lecturer
Indiana University
Chapter 7 - Crisis, Emergency, and Risk Management for Meetings
Tyra Warner, PhD, JD, CMP Fellow
Associate Professor
College of Coastal Georgia
Chapter 8 - Negotiations, Contracts and Liability
MaryAnne P. Bobrow, CAE, CMP Fellow, CMM, Adult Mental Health First Aid Certification
President
Bobrow Associates, Inc.
Chapter 9 - Event Marketing Strategies: Promotion, Positioning, and Partnership
Jessica Wiitala, PhD, MBA, CMM, CHIA
Assistant Professor of Event Management
High Point University
Erin Tierney, PhD, CIS
Senior Lecturer
University of Massachusetts at Amherst
Chapter 10 - Registration and Housing
Marshall Nayer, MBA
Director of Meetings
American Society of Hematology
Erica Shonkwiler, MBA, CMP
Senior Lecturer
Indiana University
Chapter 11 - Exhibitions and the Role of Face-to-Face Marketing
Shawn Jung, PhD, MBA
Assistant Professor
Purdue University
Erin Tierney, PhD, CIS
Senior Lecturer
University of Massachusetts at Amherst
Chapter 12 –Audiovisual and Event Technology in Modern Meeting Design
Brianna Elenes
Director of Product & Partnerships – Event Technology
Freeman
Richard Tate
Executive Vice President
LMG
Chapter 13 - Essentials of Food and Beverage in Meeting Planning
Thomas C. Padron, Ph.D., CMP, CHE, CWP
Professor and Program Coordinator
California State University, East Bay
Alexis Lee, Ph.D.
Assistant Professor
California State University, Monterey Bay
Chapter 14 - Strategic Onsite Management Practices
Christine Baily, MEd, CMP
Professor and Program Coordinator
Durham College, Ontario, Canada
Christine Cleaver, EEd
Assistant Clinical Professor of Event Management
New York University
Chapter 15 – Closing the Loop: Post-Event Follow-Up & Evaluation
Brianna Clark, PhD, CFEE
Assistant Professor of Event Management
High Point University
Chapter16 - Develop Your Career as a Meetings Professional
Thomas C. Padron, Ph.D., CMP, CHE, CWP
Professor and Program Coordinator
California State University, East Bay