RETURN TO SEARCH RESULTS

Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues

Author(s): Kimberly L. Mahoney, Lee A. Esckilsen, Adonis N. Jeralds, Steve Camp, CVE

Edition: 2

Copyright: 2020

CHOOSE YOUR FORMATHelp Me Choose

Details: eBook w/KHPContent Access | 180 days |

STEP 2: CHOOSE YOUR PLATFORMHelp Me Choose

Those who manage public assembly venues are continually challenged to operate venues in such a way that brings success to venue ownership and meet the needs of those who utilize them. Accomplishing this daunting task is neither simple, nor is it consistent from venue to venue. Venues vary in mission based upon type, location, and goals set by those in leadership.  In order to achieve the established goals, management must continually fine-tune their venue management skills and keep abreast of ever-changing social and economic trends in our society.

Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues (2nd edition) addresses the functions common to all public assembly venues, including amphitheaters, arenas, convention centers, performing arts centers, and stadiums, amongst  others. The textbook was written for use in both undergraduate and graduate-level courses within sport management, event management, hospitality management, entertainment management, and other related disciplines. The book is also used by venue management professionals and supports the certification and professional development programs of the International Association of Venue Managers (IAVM).

This book is organized in a logical sequence that takes the reader through the history and role of public assembly venues, followed by the other significant areas of venue management including venue ownership and management, business and financial management, booking the venue, marketing, ticketing, ancillary services and revenue sources, venue operations, event management, safety and security, and the newly added chapter on venue planning, financing, design, and construction. These chapters address the functions common to all public assembly venues and reflect current industry trends. The 2nd edition also includes new information regarding international venue management, venue emergency use scenarios, and the impact of COVID-19.

Textbook highlights:

  • FORMAT – Available in eBook and print editions
  • EXPERIENCE – Written by authors with 100+ years of ongoing industry experience, 50+ years of teaching experience, and all four with industry certifications
  • EASY ADOPTION – instructor resources includes modern presentations, test banks, class activities, class discussion topics, case studies, and key terms
  • WEBSITE – availability of the companion materials and learning tools through an engaging, customized website that facilitates learning
  • PRACTICAL TOOLS – the text includes an extensive glossary to help students learn industry terminology and numerous industry examples and supplemental information in the appendices to support the learning process

CHAPTER 1 – HISTORY AND ROLE OF PUBLIC ASSEMBLY VENUES
INTRODUCTION
HISTORY OF PUBLIC ASSEMBLY VENUES
TYPES OF PUBLIC ASSEMBLY VENUES
ROLE OF A PUBLIC ASSEMBLY VENUE IN THE COMMUNITY
FUNCTIONS COMMON TO PUBLIC ASSEMBLY VENUES

  • Administration and Management
  • Business and Financial Management
  • Booking the Venue
  • Marketing
  • Ticketing
  • Ancillary Services and Revenues Management
  • Venue Operations Management
  • Event Management
  • Safety and Security  

INTERNATIONAL VENUE MANAGEMENT
VENUE COMPETITION AND FLEXIBILITY
SUMMARY 

CHAPTER 2 – VENUE OWNERSHIP AND MANAGEMENT
INTRODUCTION
VENUE OWNERSHIP

  • Public Ownership
  • Private Ownership
  • Public vs. Private Ownership
  • Ownership by Academic Institutions
  • Ownership by Nonprofit Organizations

VENUE MANAGEMENT

  • Management by Government Department
  • Management by Authorities, Commissions, and Nonprofit Organizations
  • Management by Academic Institutions
  • Management by Private Companies
  • Public vs. Private Management
  • Management by Professional Sports Teams

KEY SKILLS OF A VENUE MANAGER

  • Ability to Communicate
  • Ability to Negotiate
  • Ethics
  • Managerial Leadership
  • Team Building Abilities
  • Entrepreneurial Instinct

PROFESSIONAL ASSOCIATIONS AND CONTINUING EDUCATION
SUMMARY

CHAPTER 3 – VENUE PLANNING, FINANCING, DESIGN, AND CONSTRUCTION
INTRODUCTION
THE PLANNING PROCESS

  • Perceiving a Need
  • Identifying a Need
  • Community Support Level
  • Venue Location Selection
  • Sizing the Venue

THE FINANCING PROCESS

  • Determination of Project Cost
  • Financing Options
  • Selecting the Best Option
  • Long Range Forecast

THE DESIGN PROCESS

  • Selection of an Architect
  • Visuals vs. Functionality
  • Placing Design on Selected Site
  • Identifying Venue Needs to Satisfy Users
  • Inclusion of All Parties
  • Development of Construction Documents
  • Making Necessary Changes
  • Final Construction Documents
  • Design-Build Process

THE CONSTRUCTION PROCESS

  • Selection of a General Contractor/Construction Manager (GC/CM)
  • Team Development
  • Construction Document Review
  • Site Preparation
  • Managing the Construction Timeline
  • Minimizing Changes
  • Construction Process
  • Post Construction and Opening

SUMMARY

CHAPTER 4 – BUSINESS AND FINANCIAL MANAGEMENT
INTRODUCTION
FINANCE DEPARTMENT
FINANCE DIRECTOR
OPERATING BUDGET
CAPITAL IMPROVEMENT BUDGET
FINANCIAL REPORTS

  • Profit and Loss Statement (P&L)
  • Balance Sheet
  • Capital Expenditures Report

COST ACCOUNTING
FINANCIAL PROCESSES

  • Cash Management
  • PCI Compliance
  • Inventory Control
  • Fixed Assets
  • Accounts Receivable and Payable
  • Purchasing and Procurement
  • Event Contracts
  • Event Settlement
  • Audits

HUMAN RESOURCES

  • Full-Time Staff
  • Part-Time Staff
  • Volunteers
  • Sources of Part-time Labor
  • Orientation and Training

SUMMARY

CHAPTER 5 – BOOKING THE VENUE
INTRODUCTION
BOOKING POLICIES & PROCEDURES
THE VENUE SCHEDULE
USER PRIORITIES
VENUE BOOKING TIMELINES
UNDERSTANDING THE PLAYERS
EVENT BOOKING PROCESS

  • Qualifying The Event
  • Prime Tenants and Annual Events
  • Holding Dates
  • Challenging Hold Dates
  • Date Protection
  • Freedom of Speech Issues
  • Contracting

SUMMARY

CHAPTER 6 – MARKETING
INTRODUCTION
MARKETING DEPARTMENT
MARKETING DIRECTOR
VENUE MARKETING

  • Industry Relationships
  • Venue Website
  • Promoter-Focused Marketing

EVENT MARKETING

  • In-House Advertising Agencies
  • Event Advertising and Promotions
  • Media Channels
  • Promotions
  • Customer Databases
  • Public Relations

EVENT MARKETING PROCESS
SALE OF COMMERCIAL RIGHTS

  • Naming Rights
  • Beverage Pouring Rights
  • Branding of Food and Beverage
  • Sponsorships
  • Advertising Signage
  • Additional Advertising Opportunities
  • Memorial Gifts

MARKETING & SALES OF PREMIUM ACCESS
SUMMARY       

CHAPTER 7 – TICKETING   
INTRODUCTION 
TICKET OFFICE
TICKET MANAGER
FUNCTIONS OF A TICKET

  • Limited Contract and Revocable Permit
  • Means of Communication
  • Means of Financial Accounting and Inventory Control

TICKET FORMATS

  • QR-coded / Bar-Coded Tickets
  • Mobile Tickets
  • Season Ticket Cards, Team Cards, or Premium Access Cards
  • Radio Frequency Identification (RFID) Wristbands

SELECTING A TICKETING SYSTEM
MANAGING THE EVENT TICKETING PROCESS

  • Prior to On-Sale
  • On-Sale
  • Event Day

TICKET MARKETS
ADDITIONAL TICKETING OPPORTUNITIES

  • Premium Seating
  • Seat Licenses
  • Season Tickets & Subscriptions
  • Group Ticket Sales

DATABASE MANAGEMENT
PRICING STRATEGIES

  • Variable Pricing
  • Dynamic Pricing

SUMMARY

CHAPTER 8 – ANCILLARY SERVICES & REVENUE SOURCES
INTRODUCTION
GUEST-GENERATED ANCILLARY REVENUE
TICKETING

  • Venue Fees
  • Ticket Service Charge
  • VIP Order Fees
  • Interest Income

FOOD AND BEVERAGE

  • In-House vs. Contracted Food and Beverage Service
  • Food and Beverage Contractor Agreement
  • Design and Layout of Food and Beverage Service
  • Foodservice Staffing
  • Menu Development
  • Alcohol Sales Policies and Best Practices
  • Foodservice Marketing
  • Foodservice Trends

MERCHANDISE

  • Types of Merchandising Contracts
  • Merchandise Operations
  • Permanent Tenant Merchandise Stores

PARKING

  • Parking Services
  • Parking-Related Ancillary Revenue Sources
  • Parking Lot Events

PROMOTER-GENERATED ANCILLARY REVENUE

  • Labor Fees
  • Equipment Fees
  • Utility & Service Fees
  • In-House Marketing and Advertising Agency Fees

SUMMARY

Chapter 9 – VENUE Operations and Services
INTRODUCTION
OPERATIONS DEPARTMENT
DIRECTOR OF OPERATIONS
VENUE OPERATIONS MANAGEMENT

  • Workforce Management
  • Regulatory Compliance
  • Shipping and Receiving
  • Inventory Management
  • Asset Management
  • Capital Expenditures
  • Venue Analytics

SUSTAINABLE PRACTICES

  • Environmental Sustainability
  • Social Sustainability
  • Economic Sustainability
  • Sustainability Certifications

ENGINEERING
PREVENTATIVE MAINTENANCE
TRADES
HOUSKEEPING SERVICES

BACK-OF-HOUSE EVENT MANAGEMENT

  • Production Rider
  • Changeovers / Conversions
  • Rigging
  • BOH Labor
  • Labor Unions
  • BOH Event Equipment
  • Marshaling Areas

VENUE EMERGENCY USE SCENARIOS
SUMMARY

CHAPTER 10 – EVENT MANAGEMENT AND SERVICES
INTRODUCTION
EVENT SERVICES DEPARTMENT
EVENT MANAGER
EVENT PLANNING

  • Event and Production Planning
  • Production / Performance Rider
  • Internal Planning Documents
  • Event File
  • Event Timelines
  • Equipment
  • Staffing
  • Diagram Layouts and Floor Plans

FRONT-OF-HOUSE EVENT MANAGEMENT

  • Guest Communication
  • Guest Services
  • Training
  • Emergency Procedures & Preparedness

PARKING, TRAFFIC & TRANSPORTATION
EVENT DAY
PUBLIC IMAGE
SUMMARY

CHAPTER 11 – SAFETY AND SECURITY
INTRODUCTION
RISK MANAGEMENT

  • Risk Management Process
  • Building and Life Safety Codes
  • Fire Protection and Life Safety Systems
  • Crowd Management
  • Situational Awareness

EMERGENCY PLANNING AND MANAGEMENT

  • Principle Elements of Emergency Planning and Management
  • Venue Emergency Operations Plan
  • Event Medical Planning
  • Shelter-in-Place, Relocation, and Evacuation
  • Mega-Shelter Planning

SECURITY OPERATIONS

  • Venue Security Operations
  • Event Security Operations
  • Incident Reporting
  • Access Management
  • Screening Procedures
  • Alcohol Management
  • Cybersecurity

TRAINING

  • Venue Training Programs
  • Academy for Venue Safety and Security (AVSS)
  • National Center for Spectator Sports Safety and Security (NCS4)

SUMMARY

GLOSSARY
APPENDIX A – Industry Examples
APPENDIX B – Contract Components
APPENDIX C – IAVM Continuing Education and Professional Development
APPENDIX D – Related Organizations and Associations

Kimberly L. Mahoney

Dr. Mahoney has over 25 years of experience in various segments of the sports and entertainment industry and currently works as a consultant. She began her career at the Georgia Dome while in school and then as an intern at the Charlotte Coliseum. She has been involved with the industry since then in a variety of capacities: as a contractor, client, and venue management. Dr. Mahoney has been involved with the opening of three new venues including a convention center, an NFL stadium, and a 20,000-seat arena. Her work as a Regional Manager with Show Pros Entertainment Services, Inc. provided opportunities to work in stadiums, arenas, speedways, and amphitheaters. Dr. Mahoney previously served as an Assistant Commissioner with the Ohio High School Athletic Association (OHSAA) and as the Director of Communications and Program Development with Columbus Arena Sports & Entertainment (CASE), which oversees the day-to-day operation of Nationwide Arena and the Jerome Schottenstein Center. She has served on the faculty at the University of New Haven, University of South Carolina, and The Ohio State University. Dr. Mahoney also authored The IAVM Blueprint: Event Management, published in 2016. In 2007, she received the Harry E. Varney Distinguished Teacher of the Year Award for the College of Hospitality, Retail, and Sport Management at University of South Carolina and in 2017 she received the Unsung Hero Award from the Stadium Business Awards. She received her B.A. in communications from the University of Kentucky, her M.Ed. in sport and facility management from the University of Georgia, and her Ph.D. in sport management from The Ohio State University. Dr. Mahoney and her husband Mike, with Musco Lighting, reside in NW Connecticut.

Lee A. Esckilsen

Mr. Esckilsen is an Associate Professor at Johnson & Wales University in Providence, RI and teaches in the Department for Sports, Entertainment and Event Management. Esckilsen teaches undergraduate and graduate courses primarily in the areas of venue management, guest experience, access management, and safety, security and risk management.  He is active in entertainment and sports, venue and event, development and management through his consulting company, ESVenues. During his 35-year career, Esckilsen has been involved in the development and management of public assembly venues in both the United States and the United Kingdom. Mr. Esckilsen also served as the Executive Director of six arenas, notably the pre-opening and management of the Mullins Center (UMass-Amherst) and the Manchester Arena (NYNEX-UK). He has booked and successfully managed more than 1,500 sports and entertainment events during his career. Esckilsen is a Certified Venue Executive (CVE) awarded by the International Association of Venue Managers (IAVM). In addition, he is a Trained Crowd Manager (TCM), a Techniques for Effective Alcohol Management (TEAM) Certified Trainer and a Certified Hospitality Educator (CHE), awarded by the American Hotel & Lodging Educational Institute (AH&LEI), Washington, DC. Esckilsen was a co-author of Public Assembly Facility Management: Principles and Practices2nd Edition, 2009 published by IAVM and a co-author of Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues, 2015 published by Brown Books Publishing. Mr. Esckilsen has also authored several articles in IAVM’s Facility Manager magazine and Facilities & Event Management magazine. Mr. Esckilsen received his A.S. Degree in Recreational Leadership from Dean College, Franklin, MA, his B.S. Degree in Recreation Administration from Bowling Green State University, Bowling Green, OH and his M.S. Degree in Recreational Sports Management from Indiana University, Bloomington, IN.  Mr. Esckilsen lives in Pawtucket, Rhode Island.

Adonis N. Jeralds

Adonis “Sporty” Jeralds is currently a full time senior clinical instructor at the University of South Carolina and also works in Community Relations with the NBA Charlotte Hornets. Mr. Jeralds is a native of Fayetteville, NC, and attended Guilford College where he graduated with a degree in Criminal Justice. He has a master’s degree from UNC Chapel Hill in Public Administration and a master’s degree from the University of Massachusetts in Sport Management. Mr. Jeralds began his career in public assembly venue management at the Hampton Coliseum in Virginia, and then accepted a position at the Charlotte Coliseum as Assistant Manager. In 1990 he became Manager of the Charlotte Coliseum, a position he held for 15 years. In that position Mr. Jeralds oversaw the day-to-day operations, managed a $12 million operating budget, and a staff of over 60 full-time and six hundred part-time employees. Mr. Jeralds is certified by the International Association of Venue Managers (IAVM) as a Certified Venue Executive (CVE), a designation currently awarded to approximately 350 worldwide. During his career, Mr. Jeralds has helped coordinate such internationally recognized events as the NCAA Men’s and Women’s Final Four, NBA All-Star Weekend, a visit by Mother Teresa, and a variety of major concerts. Mr. Jeralds is the author of four successful books, The Champion In You, Let Your Light Shine, Follow The Bouncing Ball and From The Locker Room To The Classroom. In 2006, he was awarded the Harold J. VanderZwaag Distinguished Alumnus Award from the Sport Management Department at the University of Massachusetts – Amherst. In 2018, he was awarded the IAVM Education and Service Award and in 2019 was the recipient of the Harry E. Varney Distinguished Teacher of the Year Award, College of Hospitality, Retail, and Sport Management—University of South Carolina. Mr. Jeralds and his wife Teresa are the proud parents of Jazmine and Jacob.

Steve Camp, CVE

After retiring from a 34 year career in public assembly venue management, destination marketing, organizational management, and sports-related event management, Steve Camp continues to serve his industry and live a rewarding and active life. Mr. Camp has been certified by the International Association of Venue Managers as a Certified Venue Executive (CVE) and has distinguished himself as one of the industry’s leading Southeast professionals. Mr. Camp has been involved with four major public assembly building projects in North and South Carolina and has successfully established organizations to manage and operate those venues. Mr. Camp learned his trade at the Charlotte Coliseum under the legendary Paul Buck and honed his experience at the Dean E. Smith Student Activities Center at UNC Chapel Hill, then in 1988 returned to Charlotte to open a new Charlotte Coliseum. In 1989, Appalachian State University designated Mr. Camp as a Distinguished Alumnus.  From 1989 through 1997 Mr. Camp served as managing director of Charlotte’s Auditorium / Coliseum / Convention Center Authority, overseeing the operation of four venues with an operating budget of approximately $23 million, and a full-time staff of over two hundred. While in this position Mr. Camp also oversaw the construction and staffing of a new Charlotte Convention Center. Beginning in 2001, Mr. Camp served as president and CEO of the Midlands Authority for Conventions, Sports & Tourism, overseeing the construction and staffing of the new Columbia Metropolitan Convention Center in South Carolina, which opened in 2004. During his career, Mr. Camp has managed venues that have hosted the very best in the sports, entertainment, and meeting and convention industries. Those events include the 1994 NCAA Final Four, ACC basketball tournaments, major musical concerts, Broadway plays, and a variety of other high-profile events. Mr. Camp co-authored the first edition of Public Assembly Venue Management published in 2015, and was author of Pathway to Contentment published in 2017. Mr. Camp and his wife, Jackie, live in Charlotte, NC.

Related ISBN's: 9781792426056, 9781792425974

Ebook Package

$70.00

QTY:

ISBN 9781792426056

Details eBook w/KHPContent Access 180 days