Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues

Edition: 3

Copyright: 2025

Pages: 420

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Those who manage public assembly venues are continually challenged to operate venues in such a way that brings success to venue ownership and meets the needs of those who utilize them. Accomplishing this daunting task is neither simple nor consistent from venue to venue. Venues vary in mission based on type, location, and goals set by those in leadership. To achieve the established goals, management must continually fine-tune their venue management skills and keep abreast of ever-changing social and economic trends. 

Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues (Third Edition) addresses all public assembly venues, including, but not limited to, amphitheaters, arenas, convention centers, performing arts centers, and stadiums. The textbook was written for both undergraduate and graduate-level courses in sport management, event management, hospitality management, entertainment management, and other related disciplines. The book is also used by venue management professionals and supports the certification and professional development programs of the International Association of Venue Managers (IAVM).

This book is organized in a logical sequence that takes the reader through the history and role of public assembly venues, followed by the other significant areas of venue management, including venue ownership and management; venue planning, financing, design, and construction; business and financial management; booking the venue; marketing; ticketing; ancillary revenue; venue operations; event management; and safety and security. These chapters address the functions common to all public assembly venues and reflect current industry trends. 

Highlights: 

  • Format - available in eBook and print editions
  • Experience - authors with 100+ years of ongoing industry experience, 50+ years of teaching experience, and all have industry certifications
  • Presentations - students have access to custom PowerPoint presentations for each chapter to aid in the learning process
  • Instructor Resources - extensive companion materials to assist instructors include PowerPoint presentations, discussion topics/activities, industry-related functional exercises, test banks, and course projects, all of which are customizable
  • Practical Tools - extensive glossary of industry terminology, numerous industry examples and supplemental information in the appendices to support the learning process

About the Authors
Preface
Acknowledgments

Chapter 1  History and Role of Public Assembly Venues
Chapter 2  Venue Ownership and Management
Chapter 3  Venue Planning, Financing, Design, and Construction
Chapter 4  Business and Financial Management
Chapter 5  Booking the Venue
Chapter 6  Marketing
Chapter 7  Ticketing
Chapter 8  Ancillary Revenue
Chapter 9  Venue Operations
Chapter 10  Event Management
Chapter 11  Safety and Security

References
Glossary of Terms

Appendices
Appendix A  Industry Examples
Appendix B  Contract Components
Appendix C  IAVM Continuing Education and Professional Development
Appendix D  Related Organizations & Associates
Appendix E  Industry Certifications

Index
 

Kimberly L. Mahoney

Dr. Mahoney has over 30 years of experience in the sports and entertainment industry. Currently, as Principal with Venulogix, she manages various projects for public assembly venue clients. She has worked in public assembly venues as a contractor, client, and part of the venue management team. She has been involved in the opening of three new public assembly venues, including a convention center, an NFL stadium, and a 20,000-seat arena. Her early career with Show Pros Entertainment Services provided opportunities to work in amphitheaters, speedways, stadiums, and arenas, in addition to her previous work for the Charlotte Coliseum and Charlotte Convention Center. She served as the Assistant Director of Event Services at the Schottenstein Center, as an Assistant Commissioner with the Ohio High School Athletic Association (OHSAA), and as the Director of Communications & Program Development with Columbus Arena Sports & Entertainment (CASE), which oversees the day-to-day operation of Nationwide Arena and the Schottenstein Center. She also previously served as a full-time faculty member at the University of New Haven (tenured), Ohio State University, and the University of South Carolina. Dr. Mahoney co-authored the previous editions of Public Assembly Venue Management (2015 and 2020) and authored The IAVM Blueprint: Event Management (2016). She received the 2007 Harry E. Varney Distinguished Teacher of the Year Award for the College of Hospitality, Retail, and Sport Management at the University of South Carolina, the 2017 Unsung Hero Award from the Stadium Business Awards, the 2018 University of New Haven College of Business Excellence in Service Award, and a 2022 IAVM Chair Citation. She is an IAVM Certified Venue Professional (CVP) and serves on the Board of Directors for VenuWorks. She received her B.A. in communications from the University of Kentucky, her M.Ed. in sport and facility management from the University of Georgia, and her Ph.D. in sport management from The Ohio State University. Dr. Mahoney and her husband Mike, with Musco Lighting, live in NW Connecticut.

Lee A. Esckilsen

Mr. Esckilsen is an Associate Professor at Johnson & Wales University in Providence, RI and is the Chair of the Department for Sports, Entertainment, and Event Management. He is active in the development and management of sports and entertainment venues and events through his consulting company, ESVenues. During his 40-year career, Esckilsen has been involved in the development and management of public assembly venues in both the United States and the United Kingdom. Mr. Esckilsen also served as the Executive Director of six arenas, notably the pre-opening and management of the 10,000-capacity Mullins Center (UMass-Amherst) and the 21,000-capacity Manchester Arena (NYNEX-UK). He has booked and successfully managed more than 1,500 sports and entertainment events during his career. Esckilsen is a Certified Venue Executive (CVE) awarded by the International Association of Venue Managers (IAVM). In addition, he is a Trained Crowd Manager (TCM), a Techniques for Effective Alcohol Management (TEAM) certified trainer, and a Certified Hospitality Educator (CHE), awarded by the American Hotel & Lodging Educational Institute (AH&LEI), Washington, DC. Esckilsen was a co-author of Public Assembly Facility Management: Principles and Practices, 2nd Edition (2009), published by IAVM, and a co-author of Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues, 1st Edition (2015) and 2nd Edition (2020). Mr. Esckilsen received his A.S. Degree in Recreational Leadership from Dean College, Franklin, MA, his B.S. Degree in Recreation Administration from Bowling Green State University, Bowling Green, OH, and his M.S. Degree in Recreational Sports Management from Indiana University, Bloomington, IN. Mr. Esckilsen was awarded the IAVM Education and Service Award in 2023. He serves on the Board of Project Goal and lives in Pawtucket, Rhode Island.

Adonis N. Jeralds

Adonis “Sporty” Jeralds is a retired senior instructor and assistant dean at the University of South Carolina College of Hospitality Retail and Sport Management. He is also a senior advisor for the NBA Charlotte Hornets. Mr. Jeralds is a native of Fayetteville, NC, and attended Guilford College on a basketball scholarship and graduated with a degree in Criminal Justice. He has a master’s degree from UNC-Chapel Hill in Public Administration and a master’s degree from the University of Massachusetts in Sport Management. Mr. Jeralds began his career in public assembly venue management at the Hampton Virginia Coliseum, and then accepted a position at the Charlotte Coliseum as Assistant Manager. In 1990 he became Manager of the Charlotte Coliseum, a position he held for 15 years. In that position, Mr. Jeralds oversaw the day-to-day operations, managed a $12 million operating budget, and a staff of over 60 full-time and six hundred part-time employees. Mr. Jeralds is certified by the International Association of Venue Managers (IAVM) as a Certified Venue Executive (CVE), a designation currently awarded to approximately 400 worldwide. During his career, Mr. Jeralds helped coordinate such internationally recognized events as the NCAA Men’s and Women’s Final Four, NBA All-Star Weekend, ACC Basketball Tournaments, a visit by Mother Teresa, and a variety of major concerts. Mr. Jeralds is the author of four successful books, The Champion In You, Let Your Light Shine, Follow The Bouncing Ball, and From The Locker Room To The Classroom. In 2006, he was awarded the Harold J. VanderZwaag Distinguished Alumnus Award from the Sport Management Department at the University of Massachusetts – Amherst. In 2018, he was awarded the IAVM Education and Service Award, and in 2019 was the recipient of the Harry E. Varney Distinguished Teacher of the Year Award, College of Hospitality, Retail, and Sport Management—University of South Carolina. Mr. Jeralds and his wife, Teresa, reside in Charlotte, NC, and are the proud parents of Jazmine and Jacob.

Steve Camp, CVE

After retiring from a 34-year career in public assembly venue management, destination marketing, organizational management, and sports-related event management, Steve Camp continues to serve his industry and live a rewarding and active life. Mr. Camp has been certified by the International Association of Venue Managers as a Certified Venue Executive (CVE) and has distinguished himself as one of the industry’s leading Southeast professionals. Mr. Camp has been involved with four major public assembly building projects in North and South Carolina and has successfully established organizations to manage and operate those venues. Mr. Camp learned his trade at the Charlotte Coliseum under the legendary Paul Buck and honed his experience at the Dean E. Smith Student Activities Center at UNC-Chapel Hill, then in 1988 returned to Charlotte to open a new Charlotte Coliseum. In 1989, Appalachian State University designated Mr. Camp as a Distinguished Alumnus. From 1989 through 1997, Mr. Camp served as managing director of Charlotte’s Auditorium / Coliseum / Convention Center Authority, overseeing the operation of four venues with an operating budget of approximately $23 million and a full-time staff of over two hundred. While in this position, Mr. Camp also oversaw the construction and staffing of a new Charlotte Convention Center. Beginning in 2001, Mr. Camp served as president and CEO of the Midlands Authority for Conventions, Sports & Tourism, overseeing the construction and staffing of the new Columbia Metropolitan Convention Center in South Carolina, which opened in 2004. During his career, Mr. Camp has managed venues that have hosted the very best in the sports, entertainment, and meeting and convention industries. Those events include the 1994 NCAA Final Four, ACC basketball tournaments, major musical concerts, Broadway plays, and various other high-profile events. Mr. Camp co-authored the first and second editions of Public Assembly Venue Management, published in 2015 and 2020, and authored Pathway to Contentment, published in 2017, and Unconventional Plan, published in 2023. Mr. Camp and his wife, Jackie, live in Charlotte, NC.

Those who manage public assembly venues are continually challenged to operate venues in such a way that brings success to venue ownership and meets the needs of those who utilize them. Accomplishing this daunting task is neither simple nor consistent from venue to venue. Venues vary in mission based on type, location, and goals set by those in leadership. To achieve the established goals, management must continually fine-tune their venue management skills and keep abreast of ever-changing social and economic trends. 

Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues (Third Edition) addresses all public assembly venues, including, but not limited to, amphitheaters, arenas, convention centers, performing arts centers, and stadiums. The textbook was written for both undergraduate and graduate-level courses in sport management, event management, hospitality management, entertainment management, and other related disciplines. The book is also used by venue management professionals and supports the certification and professional development programs of the International Association of Venue Managers (IAVM).

This book is organized in a logical sequence that takes the reader through the history and role of public assembly venues, followed by the other significant areas of venue management, including venue ownership and management; venue planning, financing, design, and construction; business and financial management; booking the venue; marketing; ticketing; ancillary revenue; venue operations; event management; and safety and security. These chapters address the functions common to all public assembly venues and reflect current industry trends. 

Highlights: 

  • Format - available in eBook and print editions
  • Experience - authors with 100+ years of ongoing industry experience, 50+ years of teaching experience, and all have industry certifications
  • Presentations - students have access to custom PowerPoint presentations for each chapter to aid in the learning process
  • Instructor Resources - extensive companion materials to assist instructors include PowerPoint presentations, discussion topics/activities, industry-related functional exercises, test banks, and course projects, all of which are customizable
  • Practical Tools - extensive glossary of industry terminology, numerous industry examples and supplemental information in the appendices to support the learning process

About the Authors
Preface
Acknowledgments

Chapter 1  History and Role of Public Assembly Venues
Chapter 2  Venue Ownership and Management
Chapter 3  Venue Planning, Financing, Design, and Construction
Chapter 4  Business and Financial Management
Chapter 5  Booking the Venue
Chapter 6  Marketing
Chapter 7  Ticketing
Chapter 8  Ancillary Revenue
Chapter 9  Venue Operations
Chapter 10  Event Management
Chapter 11  Safety and Security

References
Glossary of Terms

Appendices
Appendix A  Industry Examples
Appendix B  Contract Components
Appendix C  IAVM Continuing Education and Professional Development
Appendix D  Related Organizations & Associates
Appendix E  Industry Certifications

Index
 

Kimberly L. Mahoney

Dr. Mahoney has over 30 years of experience in the sports and entertainment industry. Currently, as Principal with Venulogix, she manages various projects for public assembly venue clients. She has worked in public assembly venues as a contractor, client, and part of the venue management team. She has been involved in the opening of three new public assembly venues, including a convention center, an NFL stadium, and a 20,000-seat arena. Her early career with Show Pros Entertainment Services provided opportunities to work in amphitheaters, speedways, stadiums, and arenas, in addition to her previous work for the Charlotte Coliseum and Charlotte Convention Center. She served as the Assistant Director of Event Services at the Schottenstein Center, as an Assistant Commissioner with the Ohio High School Athletic Association (OHSAA), and as the Director of Communications & Program Development with Columbus Arena Sports & Entertainment (CASE), which oversees the day-to-day operation of Nationwide Arena and the Schottenstein Center. She also previously served as a full-time faculty member at the University of New Haven (tenured), Ohio State University, and the University of South Carolina. Dr. Mahoney co-authored the previous editions of Public Assembly Venue Management (2015 and 2020) and authored The IAVM Blueprint: Event Management (2016). She received the 2007 Harry E. Varney Distinguished Teacher of the Year Award for the College of Hospitality, Retail, and Sport Management at the University of South Carolina, the 2017 Unsung Hero Award from the Stadium Business Awards, the 2018 University of New Haven College of Business Excellence in Service Award, and a 2022 IAVM Chair Citation. She is an IAVM Certified Venue Professional (CVP) and serves on the Board of Directors for VenuWorks. She received her B.A. in communications from the University of Kentucky, her M.Ed. in sport and facility management from the University of Georgia, and her Ph.D. in sport management from The Ohio State University. Dr. Mahoney and her husband Mike, with Musco Lighting, live in NW Connecticut.

Lee A. Esckilsen

Mr. Esckilsen is an Associate Professor at Johnson & Wales University in Providence, RI and is the Chair of the Department for Sports, Entertainment, and Event Management. He is active in the development and management of sports and entertainment venues and events through his consulting company, ESVenues. During his 40-year career, Esckilsen has been involved in the development and management of public assembly venues in both the United States and the United Kingdom. Mr. Esckilsen also served as the Executive Director of six arenas, notably the pre-opening and management of the 10,000-capacity Mullins Center (UMass-Amherst) and the 21,000-capacity Manchester Arena (NYNEX-UK). He has booked and successfully managed more than 1,500 sports and entertainment events during his career. Esckilsen is a Certified Venue Executive (CVE) awarded by the International Association of Venue Managers (IAVM). In addition, he is a Trained Crowd Manager (TCM), a Techniques for Effective Alcohol Management (TEAM) certified trainer, and a Certified Hospitality Educator (CHE), awarded by the American Hotel & Lodging Educational Institute (AH&LEI), Washington, DC. Esckilsen was a co-author of Public Assembly Facility Management: Principles and Practices, 2nd Edition (2009), published by IAVM, and a co-author of Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues, 1st Edition (2015) and 2nd Edition (2020). Mr. Esckilsen received his A.S. Degree in Recreational Leadership from Dean College, Franklin, MA, his B.S. Degree in Recreation Administration from Bowling Green State University, Bowling Green, OH, and his M.S. Degree in Recreational Sports Management from Indiana University, Bloomington, IN. Mr. Esckilsen was awarded the IAVM Education and Service Award in 2023. He serves on the Board of Project Goal and lives in Pawtucket, Rhode Island.

Adonis N. Jeralds

Adonis “Sporty” Jeralds is a retired senior instructor and assistant dean at the University of South Carolina College of Hospitality Retail and Sport Management. He is also a senior advisor for the NBA Charlotte Hornets. Mr. Jeralds is a native of Fayetteville, NC, and attended Guilford College on a basketball scholarship and graduated with a degree in Criminal Justice. He has a master’s degree from UNC-Chapel Hill in Public Administration and a master’s degree from the University of Massachusetts in Sport Management. Mr. Jeralds began his career in public assembly venue management at the Hampton Virginia Coliseum, and then accepted a position at the Charlotte Coliseum as Assistant Manager. In 1990 he became Manager of the Charlotte Coliseum, a position he held for 15 years. In that position, Mr. Jeralds oversaw the day-to-day operations, managed a $12 million operating budget, and a staff of over 60 full-time and six hundred part-time employees. Mr. Jeralds is certified by the International Association of Venue Managers (IAVM) as a Certified Venue Executive (CVE), a designation currently awarded to approximately 400 worldwide. During his career, Mr. Jeralds helped coordinate such internationally recognized events as the NCAA Men’s and Women’s Final Four, NBA All-Star Weekend, ACC Basketball Tournaments, a visit by Mother Teresa, and a variety of major concerts. Mr. Jeralds is the author of four successful books, The Champion In You, Let Your Light Shine, Follow The Bouncing Ball, and From The Locker Room To The Classroom. In 2006, he was awarded the Harold J. VanderZwaag Distinguished Alumnus Award from the Sport Management Department at the University of Massachusetts – Amherst. In 2018, he was awarded the IAVM Education and Service Award, and in 2019 was the recipient of the Harry E. Varney Distinguished Teacher of the Year Award, College of Hospitality, Retail, and Sport Management—University of South Carolina. Mr. Jeralds and his wife, Teresa, reside in Charlotte, NC, and are the proud parents of Jazmine and Jacob.

Steve Camp, CVE

After retiring from a 34-year career in public assembly venue management, destination marketing, organizational management, and sports-related event management, Steve Camp continues to serve his industry and live a rewarding and active life. Mr. Camp has been certified by the International Association of Venue Managers as a Certified Venue Executive (CVE) and has distinguished himself as one of the industry’s leading Southeast professionals. Mr. Camp has been involved with four major public assembly building projects in North and South Carolina and has successfully established organizations to manage and operate those venues. Mr. Camp learned his trade at the Charlotte Coliseum under the legendary Paul Buck and honed his experience at the Dean E. Smith Student Activities Center at UNC-Chapel Hill, then in 1988 returned to Charlotte to open a new Charlotte Coliseum. In 1989, Appalachian State University designated Mr. Camp as a Distinguished Alumnus. From 1989 through 1997, Mr. Camp served as managing director of Charlotte’s Auditorium / Coliseum / Convention Center Authority, overseeing the operation of four venues with an operating budget of approximately $23 million and a full-time staff of over two hundred. While in this position, Mr. Camp also oversaw the construction and staffing of a new Charlotte Convention Center. Beginning in 2001, Mr. Camp served as president and CEO of the Midlands Authority for Conventions, Sports & Tourism, overseeing the construction and staffing of the new Columbia Metropolitan Convention Center in South Carolina, which opened in 2004. During his career, Mr. Camp has managed venues that have hosted the very best in the sports, entertainment, and meeting and convention industries. Those events include the 1994 NCAA Final Four, ACC basketball tournaments, major musical concerts, Broadway plays, and various other high-profile events. Mr. Camp co-authored the first and second editions of Public Assembly Venue Management, published in 2015 and 2020, and authored Pathway to Contentment, published in 2017, and Unconventional Plan, published in 2023. Mr. Camp and his wife, Jackie, live in Charlotte, NC.