Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues
Edition: 2
Copyright: 2020
Edition: 2
Copyright: 2020
Choose Your Format
Choose Your Platform | Help Me Choose
Print Package
$120.34
Ebook Package
$85.09
Those who manage public assembly venues are continually challenged to operate venues in such a way that brings success to venue ownership and meet the needs of those who utilize them. Accomplishing this daunting task is neither simple, nor is it consistent from venue to venue. Venues vary in mission based upon type, location, and goals set by those in leadership. In order to achieve the established goals, management must continually fine-tune their venue management skills and keep abreast of ever-changing social and economic trends in our society.
Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues (2nd edition) addresses the functions common to all public assembly venues, including amphitheaters, arenas, convention centers, performing arts centers, and stadiums, amongst others. The textbook was written for use in both undergraduate and graduate-level courses within sport management, event management, hospitality management, entertainment management, and other related disciplines. The book is also used by venue management professionals and supports the certification and professional development programs of the International Association of Venue Managers (IAVM).
This book is organized in a logical sequence that takes the reader through the history and role of public assembly venues, followed by the other significant areas of venue management including venue ownership and management, business and financial management, booking the venue, marketing, ticketing, ancillary services and revenue sources, venue operations, event management, safety and security, and the newly added chapter on venue planning, financing, design, and construction. These chapters address the functions common to all public assembly venues and reflect current industry trends. The 2nd edition also includes new information regarding international venue management, venue emergency use scenarios, and the impact of COVID-19.
Textbook highlights:
- FORMAT – Available in eBook and print editions
- EXPERIENCE – Written by authors with 100+ years of ongoing industry experience, 50+ years of teaching experience, and all four with industry certifications
- EASY ADOPTION – instructor resources includes modern presentations, test banks, class activities, class discussion topics, case studies, and key terms
- WEBSITE – availability of the companion materials and learning tools through an engaging, customized website that facilitates learning
- PRACTICAL TOOLS – the text includes an extensive glossary to help students learn industry terminology and numerous industry examples and supplemental information in the appendices to support the learning process
CHAPTER 1 – HISTORY AND ROLE OF PUBLIC ASSEMBLY VENUES
INTRODUCTION
HISTORY OF PUBLIC ASSEMBLY VENUES
TYPES OF PUBLIC ASSEMBLY VENUES
ROLE OF A PUBLIC ASSEMBLY VENUE IN THE COMMUNITY
FUNCTIONS COMMON TO PUBLIC ASSEMBLY VENUES
- Administration and Management
- Business and Financial Management
- Booking the Venue
- Marketing
- Ticketing
- Ancillary Services and Revenues Management
- Venue Operations Management
- Event Management
- Safety and Security
INTERNATIONAL VENUE MANAGEMENT
VENUE COMPETITION AND FLEXIBILITY
SUMMARY
CHAPTER 2 – VENUE OWNERSHIP AND MANAGEMENT
INTRODUCTION
VENUE OWNERSHIP
- Public Ownership
- Private Ownership
- Public vs. Private Ownership
- Ownership by Academic Institutions
- Ownership by Nonprofit Organizations
VENUE MANAGEMENT
- Management by Government Department
- Management by Authorities, Commissions, and Nonprofit Organizations
- Management by Academic Institutions
- Management by Private Companies
- Public vs. Private Management
- Management by Professional Sports Teams
KEY SKILLS OF A VENUE MANAGER
- Ability to Communicate
- Ability to Negotiate
- Ethics
- Managerial Leadership
- Team Building Abilities
- Entrepreneurial Instinct
PROFESSIONAL ASSOCIATIONS AND CONTINUING EDUCATION
SUMMARY
CHAPTER 3 – VENUE PLANNING, FINANCING, DESIGN, AND CONSTRUCTION
INTRODUCTION
THE PLANNING PROCESS
- Perceiving a Need
- Identifying a Need
- Community Support Level
- Venue Location Selection
- Sizing the Venue
THE FINANCING PROCESS
- Determination of Project Cost
- Financing Options
- Selecting the Best Option
- Long Range Forecast
THE DESIGN PROCESS
- Selection of an Architect
- Visuals vs. Functionality
- Placing Design on Selected Site
- Identifying Venue Needs to Satisfy Users
- Inclusion of All Parties
- Development of Construction Documents
- Making Necessary Changes
- Final Construction Documents
- Design-Build Process
THE CONSTRUCTION PROCESS
- Selection of a General Contractor/Construction Manager (GC/CM)
- Team Development
- Construction Document Review
- Site Preparation
- Managing the Construction Timeline
- Minimizing Changes
- Construction Process
- Post Construction and Opening
SUMMARY
CHAPTER 4 – BUSINESS AND FINANCIAL MANAGEMENT
INTRODUCTION
FINANCE DEPARTMENT
FINANCE DIRECTOR
OPERATING BUDGET
CAPITAL IMPROVEMENT BUDGET
FINANCIAL REPORTS
- Profit and Loss Statement (P&L)
- Balance Sheet
- Capital Expenditures Report
COST ACCOUNTING
FINANCIAL PROCESSES
- Cash Management
- PCI Compliance
- Inventory Control
- Fixed Assets
- Accounts Receivable and Payable
- Purchasing and Procurement
- Event Contracts
- Event Settlement
- Audits
HUMAN RESOURCES
- Full-Time Staff
- Part-Time Staff
- Volunteers
- Sources of Part-time Labor
- Orientation and Training
SUMMARY
CHAPTER 5 – BOOKING THE VENUE
INTRODUCTION
BOOKING POLICIES & PROCEDURES
THE VENUE SCHEDULE
USER PRIORITIES
VENUE BOOKING TIMELINES
UNDERSTANDING THE PLAYERS
EVENT BOOKING PROCESS
- Qualifying The Event
- Prime Tenants and Annual Events
- Holding Dates
- Challenging Hold Dates
- Date Protection
- Freedom of Speech Issues
- Contracting
SUMMARY
CHAPTER 6 – MARKETING
INTRODUCTION
MARKETING DEPARTMENT
MARKETING DIRECTOR
VENUE MARKETING
- Industry Relationships
- Venue Website
- Promoter-Focused Marketing
EVENT MARKETING
- In-House Advertising Agencies
- Event Advertising and Promotions
- Media Channels
- Promotions
- Customer Databases
- Public Relations
EVENT MARKETING PROCESS
SALE OF COMMERCIAL RIGHTS
- Naming Rights
- Beverage Pouring Rights
- Branding of Food and Beverage
- Sponsorships
- Advertising Signage
- Additional Advertising Opportunities
- Memorial Gifts
MARKETING & SALES OF PREMIUM ACCESS
SUMMARY
CHAPTER 7 – TICKETING
INTRODUCTION
TICKET OFFICE
TICKET MANAGER
FUNCTIONS OF A TICKET
- Limited Contract and Revocable Permit
- Means of Communication
- Means of Financial Accounting and Inventory Control
TICKET FORMATS
- QR-coded / Bar-Coded Tickets
- Mobile Tickets
- Season Ticket Cards, Team Cards, or Premium Access Cards
- Radio Frequency Identification (RFID) Wristbands
SELECTING A TICKETING SYSTEM
MANAGING THE EVENT TICKETING PROCESS
- Prior to On-Sale
- On-Sale
- Event Day
TICKET MARKETS
ADDITIONAL TICKETING OPPORTUNITIES
- Premium Seating
- Seat Licenses
- Season Tickets & Subscriptions
- Group Ticket Sales
DATABASE MANAGEMENT
PRICING STRATEGIES
- Variable Pricing
- Dynamic Pricing
SUMMARY
CHAPTER 8 – ANCILLARY SERVICES & REVENUE SOURCES
INTRODUCTION
GUEST-GENERATED ANCILLARY REVENUE
TICKETING
- Venue Fees
- Ticket Service Charge
- VIP Order Fees
- Interest Income
FOOD AND BEVERAGE
- In-House vs. Contracted Food and Beverage Service
- Food and Beverage Contractor Agreement
- Design and Layout of Food and Beverage Service
- Foodservice Staffing
- Menu Development
- Alcohol Sales Policies and Best Practices
- Foodservice Marketing
- Foodservice Trends
MERCHANDISE
- Types of Merchandising Contracts
- Merchandise Operations
- Permanent Tenant Merchandise Stores
PARKING
- Parking Services
- Parking-Related Ancillary Revenue Sources
- Parking Lot Events
PROMOTER-GENERATED ANCILLARY REVENUE
- Labor Fees
- Equipment Fees
- Utility & Service Fees
- In-House Marketing and Advertising Agency Fees
SUMMARY
Chapter 9 – VENUE Operations and Services
INTRODUCTION
OPERATIONS DEPARTMENT
DIRECTOR OF OPERATIONS
VENUE OPERATIONS MANAGEMENT
- Workforce Management
- Regulatory Compliance
- Shipping and Receiving
- Inventory Management
- Asset Management
- Capital Expenditures
- Venue Analytics
SUSTAINABLE PRACTICES
- Environmental Sustainability
- Social Sustainability
- Economic Sustainability
- Sustainability Certifications
ENGINEERING
PREVENTATIVE MAINTENANCE
TRADES
HOUSKEEPING SERVICES
BACK-OF-HOUSE EVENT MANAGEMENT
- Production Rider
- Changeovers / Conversions
- Rigging
- BOH Labor
- Labor Unions
- BOH Event Equipment
- Marshaling Areas
VENUE EMERGENCY USE SCENARIOS
SUMMARY
CHAPTER 10 – EVENT MANAGEMENT AND SERVICES
INTRODUCTION
EVENT SERVICES DEPARTMENT
EVENT MANAGER
EVENT PLANNING
- Event and Production Planning
- Production / Performance Rider
- Internal Planning Documents
- Event File
- Event Timelines
- Equipment
- Staffing
- Diagram Layouts and Floor Plans
FRONT-OF-HOUSE EVENT MANAGEMENT
- Guest Communication
- Guest Services
- Training
- Emergency Procedures & Preparedness
PARKING, TRAFFIC & TRANSPORTATION
EVENT DAY
PUBLIC IMAGE
SUMMARY
CHAPTER 11 – SAFETY AND SECURITY
INTRODUCTION
RISK MANAGEMENT
- Risk Management Process
- Building and Life Safety Codes
- Fire Protection and Life Safety Systems
- Crowd Management
- Situational Awareness
EMERGENCY PLANNING AND MANAGEMENT
- Principle Elements of Emergency Planning and Management
- Venue Emergency Operations Plan
- Event Medical Planning
- Shelter-in-Place, Relocation, and Evacuation
- Mega-Shelter Planning
SECURITY OPERATIONS
- Venue Security Operations
- Event Security Operations
- Incident Reporting
- Access Management
- Screening Procedures
- Alcohol Management
- Cybersecurity
TRAINING
- Venue Training Programs
- Academy for Venue Safety and Security (AVSS)
- National Center for Spectator Sports Safety and Security (NCS4)
SUMMARY
GLOSSARY
APPENDIX A – Industry Examples
APPENDIX B – Contract Components
APPENDIX C – IAVM Continuing Education and Professional Development
APPENDIX D – Related Organizations and Associations
Mr. Esckilsen is an Associate Professor at Johnson & Wales University in Providence, RI and is the Chair of the Department for Sports, Entertainment, and Event Management. He is active in the development and management of sports and entertainment venues and events through his consulting company, ESVenues. During his 40-year career, Esckilsen has been involved in the development and management of public assembly venues in both the United States and the United Kingdom. Mr. Esckilsen also served as the Executive Director of six arenas, notably the pre-opening and management of the 10,000-capacity Mullins Center (UMass-Amherst) and the 21,000-capacity Manchester Arena (NYNEX-UK). He has booked and successfully managed more than 1,500 sports and entertainment events during his career. Esckilsen is a Certified Venue Executive (CVE) awarded by the International Association of Venue Managers (IAVM). In addition, he is a Trained Crowd Manager (TCM), a Techniques for Effective Alcohol Management (TEAM) certified trainer, and a Certified Hospitality Educator (CHE), awarded by the American Hotel & Lodging Educational Institute (AH&LEI), Washington, DC. Esckilsen was a co-author of Public Assembly Facility Management: Principles and Practices, 2nd Edition (2009), published by IAVM, and a co-author of Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues, 1st Edition (2015) and 2nd Edition (2020). Mr. Esckilsen received his A.S. Degree in Recreational Leadership from Dean College, Franklin, MA, his B.S. Degree in Recreation Administration from Bowling Green State University, Bowling Green, OH, and his M.S. Degree in Recreational Sports Management from Indiana University, Bloomington, IN. Mr. Esckilsen was awarded the IAVM Education and Service Award in 2023. He serves on the Board of Project Goal and lives in Pawtucket, Rhode Island.
Adonis “Sporty” Jeralds is a retired senior instructor and assistant dean at the University of South Carolina College of Hospitality Retail and Sport Management. He is also a senior advisor for the NBA Charlotte Hornets. Mr. Jeralds is a native of Fayetteville, NC, and attended Guilford College on a basketball scholarship and graduated with a degree in Criminal Justice. He has a master’s degree from UNC-Chapel Hill in Public Administration and a master’s degree from the University of Massachusetts in Sport Management. Mr. Jeralds began his career in public assembly venue management at the Hampton Virginia Coliseum, and then accepted a position at the Charlotte Coliseum as Assistant Manager. In 1990 he became Manager of the Charlotte Coliseum, a position he held for 15 years. In that position, Mr. Jeralds oversaw the day-to-day operations, managed a $12 million operating budget, and a staff of over 60 full-time and six hundred part-time employees. Mr. Jeralds is certified by the International Association of Venue Managers (IAVM) as a Certified Venue Executive (CVE), a designation currently awarded to approximately 400 worldwide. During his career, Mr. Jeralds helped coordinate such internationally recognized events as the NCAA Men’s and Women’s Final Four, NBA All-Star Weekend, ACC Basketball Tournaments, a visit by Mother Teresa, and a variety of major concerts. Mr. Jeralds is the author of four successful books, The Champion In You, Let Your Light Shine, Follow The Bouncing Ball, and From The Locker Room To The Classroom. In 2006, he was awarded the Harold J. VanderZwaag Distinguished Alumnus Award from the Sport Management Department at the University of Massachusetts – Amherst. In 2018, he was awarded the IAVM Education and Service Award, and in 2019 was the recipient of the Harry E. Varney Distinguished Teacher of the Year Award, College of Hospitality, Retail, and Sport Management—University of South Carolina. Mr. Jeralds and his wife, Teresa, reside in Charlotte, NC, and are the proud parents of Jazmine and Jacob.
Dr. Mahoney has over 30 years of experience in the sports and entertainment industry. Currently, as Principal with Venulogix, she manages various projects for public assembly venue clients. She has worked in public assembly venues as a contractor, client, and part of the venue management team. She has been involved in the opening of three new public assembly venues, including a convention center, an NFL stadium, and a 20,000-seat arena. Her early career with Show Pros Entertainment Services provided opportunities to work in amphitheaters, speedways, stadiums, and arenas, in addition to her previous work for the Charlotte Coliseum and Charlotte Convention Center. She served as the Assistant Director of Event Services at the Schottenstein Center, as an Assistant Commissioner with the Ohio High School Athletic Association (OHSAA), and as the Director of Communications & Program Development with Columbus Arena Sports & Entertainment (CASE), which oversees the day-to-day operation of Nationwide Arena and the Schottenstein Center. She also previously served as a full-time faculty member at the University of New Haven (tenured), Ohio State University, and the University of South Carolina. Dr. Mahoney co-authored the previous editions of Public Assembly Venue Management (2015 and 2020) and authored The IAVM Blueprint: Event Management (2016). She received the 2007 Harry E. Varney Distinguished Teacher of the Year Award for the College of Hospitality, Retail, and Sport Management at the University of South Carolina, the 2017 Unsung Hero Award from the Stadium Business Awards, the 2018 University of New Haven College of Business Excellence in Service Award, and a 2022 IAVM Chair Citation. She is an IAVM Certified Venue Professional (CVP) and serves on the Board of Directors for VenuWorks. She received her B.A. in communications from the University of Kentucky, her M.Ed. in sport and facility management from the University of Georgia, and her Ph.D. in sport management from The Ohio State University. Dr. Mahoney and her husband Mike, with Musco Lighting, live in NW Connecticut.