Public Relations for Beginners

Unit 1 The Basics
Unit 1 Introduction
Chapter 1 What is Public Relations (PR)? Learning the Ropes
Chapter 2 Ethics in PR

Unit 2 Beyond the Basics
Unit 2 Introduction
Chapter 3 Media Theories & Tools
Chapter 4 Persuasion Theories & Tools
Chapter 5 Relationship Management Theories & Tools
Chapter 6 Organizations and Organizing Theories & Tools

Unit 3 Doing the Work
Unit 3 Introduction
Chapter 7 Conducting PR Research
Chapter 8 Developing Strategies for Success