Public Relations: The Changing Global Landscape

Author(s): Kathryn Lancioni

Edition: 1

Copyright: 2021

Pages: 200

Details: Electronic Delivery EBOOK | 180 days |

The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.

Public Relations: The Changing Global Landscape looks at predictions about the future of the public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon.


Part 1: Industry Predictions
Industry Reports

USC Annenberg’s 2021 Relevance Report
Cision’s 2020 State of the Media Report
USC Annenberg’s 2019 Global Communications Report

Digital Marketing Predictions
The London Post

Public Relations Predictions
Muck Rack

Part 2: Global Observations and Industry Insights
North America
• Warren Cooper, Senior Account Director Evergreen Partners
• Rick Greenberg, CEO, Kepler Group
• Anthony Harrison, Senior Director, Public Relations, Anaplan
• PJ Kinsella, Executive Vice President, Media Relations, Paragon Public Relations
• Rachael Lipson, President Lipson Communications
• Elena Lomeli, Independent PR and Marketing Consultant
• Allison Moraga, Independent PR & Marketing Consultant
• Paige O’Neill, Chief Marketing Officer, Sitecore
• Christine Perkett, CEO, Mindfull Marketing + PR
• Karen Kartes Piatt, Communications Manager, Medical Teams International
• Danya Proud, Group Director, External Communications, W20 Group
• John Quick, Executive Vice President, Edelman
• Simon Hylson-Smith, CEO, Paragon Public Relations, USA
• Hannah Schneider, Owner, BRND House
• Wendy Sept Vlieks, Director, Corporate Communications and Issues Management, Nestle-Purina Petcare

• Henry L Gewanter, Managing Director—Positive Profile Ltd., UK
• Florence Jouve, Independent Communications Consultant, France
• Rachel Postlethwaite, PR Consultant, Breakaway Communications, UK
• Christopher Sciacca, Manager, Communications, EMEA, IBM Research, Switzerland
• Pamela Shabi, President, PS Ltd., UK

• Tammy Wayne-Elliot, Senior Media and PR Advisor, Perth USAsia Centre, Australia

Latin America
• Jonatan Lara Delgadillo, PR and Communications Manager, Xiaomi, Mexico

Central Asia
• Dr. Pooja Arora, Public Relations and Corporate Communications Professional, India
• Mridul Arora, PR Manager, CN Network Media Services, India
• Urvi Barman, PR/Marketing Influencer and Blogger, AppetizingCity, India
• Vihan Gulati, Director, MEDIAGRAPHIX PR, India
• Arina Nikolayeva, Director of Marketing and Communications Department, Satbayev University, Kazakhstan

Middle East
• Shahla Kashif, Head of Public Relations, Emirates Integrated Telecommunications Company, UAE

About the Author

Kathryn Lancioni

Related ISBN's: 9781792455841




ISBN 9781792455841

Details Electronic Delivery EBOOK 180 days