Public Relations: The Changing Global Landscape
Edition: 1
Copyright: 2021
Pages: 200
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The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.
Public Relations: The Changing Global Landscape looks at predictions about the future of the public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon.
Introduction
Part 1: Industry Predictions
Industry Reports
USC Annenberg’s 2021 Relevance Report
Cision’s 2020 State of the Media Report
USC Annenberg’s 2019 Global Communications Report
Digital Marketing Predictions
Singlegrain
Forbes
The London Post
Public Relations Predictions
Entrepreneur
Muck Rack
Part 2: Global Observations and Industry Insights
North America
• Warren Cooper, Senior Account Director Evergreen Partners
• Rick Greenberg, CEO, Kepler Group
• Anthony Harrison, Senior Director, Public Relations, Anaplan
• PJ Kinsella, Executive Vice President, Media Relations, Paragon Public Relations
• Rachael Lipson, President Lipson Communications
• Elena Lomeli, Independent PR and Marketing Consultant
• Allison Moraga, Independent PR & Marketing Consultant
• Paige O’Neill, Chief Marketing Officer, Sitecore
• Christine Perkett, CEO, Mindfull Marketing + PR
• Karen Kartes Piatt, Communications Manager, Medical Teams International
• Danya Proud, Group Director, External Communications, W20 Group
• John Quick, Executive Vice President, Edelman
• Simon Hylson-Smith, CEO, Paragon Public Relations, USA
• Hannah Schneider, Owner, BRND House
• Wendy Sept Vlieks, Director, Corporate Communications and Issues Management, Nestle-Purina Petcare
Europe
• Henry L Gewanter, Managing Director—Positive Profile Ltd., UK
• Florence Jouve, Independent Communications Consultant, France
• Rachel Postlethwaite, PR Consultant, Breakaway Communications, UK
• Christopher Sciacca, Manager, Communications, EMEA, IBM Research, Switzerland
• Pamela Shabi, President, PS Ltd., UK
Oceania
• Tammy Wayne-Elliot, Senior Media and PR Advisor, Perth USAsia Centre, Australia
Latin America
• Jonatan Lara Delgadillo, PR and Communications Manager, Xiaomi, Mexico
Central Asia
• Dr. Pooja Arora, Public Relations and Corporate Communications Professional, India
• Mridul Arora, PR Manager, CN Network Media Services, India
• Urvi Barman, PR/Marketing Influencer and Blogger, AppetizingCity, India
• Vihan Gulati, Director, MEDIAGRAPHIX PR, India
• Arina Nikolayeva, Director of Marketing and Communications Department, Satbayev University, Kazakhstan
Middle East
• Shahla Kashif, Head of Public Relations, Emirates Integrated Telecommunications Company, UAE
About the Author
Kathryn Lancioni is an internationally recognized expert in the field of public relations. With more than 25 years of experience in the industry, Ms. Lancioni has a unique appreciation and understanding of its dynamic landscape working as a journalist, public relations executive, communications strategist and college professor.
Over the past several decades, Ms. Lancioni has helped dozens of domestic and multinational companies conquer their market research, branding, and public relations and investor relations challenges. She has worked with media at the highest levels, taken companies public on the New York Stock Exchange, directed global communications programs, counseled clients through monumental crises, and relaunched lagging brands.
Starting with her earliest days in the field, Ms. Lancioni has been continually challenged to help companies discover their competitive edge. She has empowered start-ups to realize unexpected target markets, developed insightful growth-minded strategies for beleaguered brands, and constructed out-of-the box communication programs for global powerhouses.
From the mid-1990s to early 2000s, Ms. Lancioni had the opportunity to work for some of the world’s leading PR agencies, including Edelman, Ogilvy, and Weber-Shandwick. After nearly on the agency side, she moved into the corporate arena, advising both emerging and established organizations. From 2001 to 2006, she led the global communications and investor relations program of PanAmSat. In 2006, she launched Communication Insights, a communications consultancy providing strategic guidance and support to a variety of domestic and global organizations.
Alongside her industry work, Ms. Lancioni has been teaching the nuances of public relations to students in colleges and universities across the United States. She has served on the faculty of Farleigh Dickinson University, Montclair State University, Rutgers University, Seton Hall University, St. John Fisher College, and William Paterson University. She has guest lectured at Columbia Business School, Cornell University, and Rutgers University, and been the featured speaker at several national conferences. Her articles about the communications fi eld have been published in several national and regional magazines. She serves on the Advisory Council of Entrepreneurship at Cornell University and on the Advisory Board of the Market Research Center in the Stillman School of Business of Seton Hall University.
Ms. Lancioni is the author of three books: Communication Research, Public Relations: The Changing Global Landscape and The Practice of Public Relations, all published by Kendall Hunt.
She earned a bachelor’s of science in communications from Cornell University and a master’s of science in journalism from the Graduate School of Journalism of Columbia University.
The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.
Public Relations: The Changing Global Landscape looks at predictions about the future of the public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon.
Introduction
Part 1: Industry Predictions
Industry Reports
USC Annenberg’s 2021 Relevance Report
Cision’s 2020 State of the Media Report
USC Annenberg’s 2019 Global Communications Report
Digital Marketing Predictions
Singlegrain
Forbes
The London Post
Public Relations Predictions
Entrepreneur
Muck Rack
Part 2: Global Observations and Industry Insights
North America
• Warren Cooper, Senior Account Director Evergreen Partners
• Rick Greenberg, CEO, Kepler Group
• Anthony Harrison, Senior Director, Public Relations, Anaplan
• PJ Kinsella, Executive Vice President, Media Relations, Paragon Public Relations
• Rachael Lipson, President Lipson Communications
• Elena Lomeli, Independent PR and Marketing Consultant
• Allison Moraga, Independent PR & Marketing Consultant
• Paige O’Neill, Chief Marketing Officer, Sitecore
• Christine Perkett, CEO, Mindfull Marketing + PR
• Karen Kartes Piatt, Communications Manager, Medical Teams International
• Danya Proud, Group Director, External Communications, W20 Group
• John Quick, Executive Vice President, Edelman
• Simon Hylson-Smith, CEO, Paragon Public Relations, USA
• Hannah Schneider, Owner, BRND House
• Wendy Sept Vlieks, Director, Corporate Communications and Issues Management, Nestle-Purina Petcare
Europe
• Henry L Gewanter, Managing Director—Positive Profile Ltd., UK
• Florence Jouve, Independent Communications Consultant, France
• Rachel Postlethwaite, PR Consultant, Breakaway Communications, UK
• Christopher Sciacca, Manager, Communications, EMEA, IBM Research, Switzerland
• Pamela Shabi, President, PS Ltd., UK
Oceania
• Tammy Wayne-Elliot, Senior Media and PR Advisor, Perth USAsia Centre, Australia
Latin America
• Jonatan Lara Delgadillo, PR and Communications Manager, Xiaomi, Mexico
Central Asia
• Dr. Pooja Arora, Public Relations and Corporate Communications Professional, India
• Mridul Arora, PR Manager, CN Network Media Services, India
• Urvi Barman, PR/Marketing Influencer and Blogger, AppetizingCity, India
• Vihan Gulati, Director, MEDIAGRAPHIX PR, India
• Arina Nikolayeva, Director of Marketing and Communications Department, Satbayev University, Kazakhstan
Middle East
• Shahla Kashif, Head of Public Relations, Emirates Integrated Telecommunications Company, UAE
About the Author
Kathryn Lancioni is an internationally recognized expert in the field of public relations. With more than 25 years of experience in the industry, Ms. Lancioni has a unique appreciation and understanding of its dynamic landscape working as a journalist, public relations executive, communications strategist and college professor.
Over the past several decades, Ms. Lancioni has helped dozens of domestic and multinational companies conquer their market research, branding, and public relations and investor relations challenges. She has worked with media at the highest levels, taken companies public on the New York Stock Exchange, directed global communications programs, counseled clients through monumental crises, and relaunched lagging brands.
Starting with her earliest days in the field, Ms. Lancioni has been continually challenged to help companies discover their competitive edge. She has empowered start-ups to realize unexpected target markets, developed insightful growth-minded strategies for beleaguered brands, and constructed out-of-the box communication programs for global powerhouses.
From the mid-1990s to early 2000s, Ms. Lancioni had the opportunity to work for some of the world’s leading PR agencies, including Edelman, Ogilvy, and Weber-Shandwick. After nearly on the agency side, she moved into the corporate arena, advising both emerging and established organizations. From 2001 to 2006, she led the global communications and investor relations program of PanAmSat. In 2006, she launched Communication Insights, a communications consultancy providing strategic guidance and support to a variety of domestic and global organizations.
Alongside her industry work, Ms. Lancioni has been teaching the nuances of public relations to students in colleges and universities across the United States. She has served on the faculty of Farleigh Dickinson University, Montclair State University, Rutgers University, Seton Hall University, St. John Fisher College, and William Paterson University. She has guest lectured at Columbia Business School, Cornell University, and Rutgers University, and been the featured speaker at several national conferences. Her articles about the communications fi eld have been published in several national and regional magazines. She serves on the Advisory Council of Entrepreneurship at Cornell University and on the Advisory Board of the Market Research Center in the Stillman School of Business of Seton Hall University.
Ms. Lancioni is the author of three books: Communication Research, Public Relations: The Changing Global Landscape and The Practice of Public Relations, all published by Kendall Hunt.
She earned a bachelor’s of science in communications from Cornell University and a master’s of science in journalism from the Graduate School of Journalism of Columbia University.