Public Relations in the Digital Age

Chapter 1: What is Public Relations

Chapter 2: The Role of a Public Relations Professional

Chapter 3: Types of Media Communications—The Rise of Influencers, Types of Influencers, and Publicity Versus Advertising

Chapter 4: The Importance of Research in Communications and Public Relations

Chapter 5: Social Media and PR

Chapter 6: Integration and Impact of Web 3.0, AI, and Public Relations

Chapter 7: Public Affairs and PR

Chapter 8: PR Strategies and Tactics: PR Plan, Press Release, and PR Assessment

Chapter 9: PR Professionals and Fake News

Chapter 10: Public Relations and Corporate Social Responsibility: Strategies for Enhanced Stakeholder Engagement

Chapter 11: Crisis, Reputation, and Issues Management

Chapter 12: DEI and Global Cultural Awareness and Communications

Chapter 13: PR Professionals Rise to the CSuite

Chapter 14: The Future of the Public Relations Profession: Are You Ready to Be a Modern and an Effective Public Relations Professional?