Public Relations Management: A Team-Based Approach

Diane F. Witmer, Ph.D., APR, Fellow PRSA is a Professor of Communications at California State University, Fullerton. She holds a doctorate and Master of Arts in Communication Arts & Sciences, as well as a Master of Science in Systems Management, from the University of Southern California. Her baccalaureate degree is in Business Administration from the University of La Verne. She has taught public relations courses for more than 20 years, and her 22-year professional background encompasses both corporate and nonprofit public relations. She was inducted into the Public Relations Society of America College of Fellows in 2000. 

Douglas J. Swanson, Ed.D, APR, is a Professor of Communications at California State University, Fullerton. He holds a doctorate in Higher Education Instruction from Oklahoma State University. He holds a Master of Arts degree in Communication, and a Bachelor of Science degree in Communication with Emphasis in Radio-Television from Eastern New Mexico University. An Accredited Public Relations Practitioner, since 1990 he has taught a wide spectrum of communications courses at the university level. Previously, he worked for more than 12 years in broadcasting, print journalism, and agency public relations. He is the supervising faculty member of Cal State Fullerton’s student-run public relations agency, PRactical ADvantage Communications.