Public Relations: Principles, Process and Practices

Chapter 1: Overview of Public Relations
Chapter 2: History of Public Relations
Chapter 3: Ethics and Social Responsibility
Chapter 4: Theoretical Underpinnings
Chapter 5: Research
Chapter 6: Planning
Chapter 7: Implementation & Evaluation
Chapter 8: Solving Problems Creatively
Chapter 9: Tools for Public Relations
Chapter 10: Social Media
Chapter 11: Media & In­fluencers Relations
Chapter 12: Crises, Issues and Reputation Management
Chapter 13: Public Relations and the Law
Chapter 14: Public Relations in Corporations
Chapter 15: Public Relations in Nonprofits
Chapter 16: Public Relations in Government

Glossary