Public Relations: A Professional Approach
Edition: 1
Copyright: 2023
Edition: 1
Copyright: 2023
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Public Relations: A Professional Approach takes a look at the PR industry that is part trusted adviser and part carpenter! With a fresh look at time-tested concepts, the book served as a service manual for those just starting to learn about public relations and those already working in the field. With case studies, visuals, and a few occasional rants, PR executive and former journalist John Guilfoil takes the reader on a journey from PR's roots as a business, through psychological theory, all the way to Canva and beyond! The book contains several modern examples of PR at play in America and worldwide, and it promises to deliver timely field instruction by a working PR professional. The book also contains guest introductions to numerous chapters from other professionals and noteworthy figures in the field.
Acknowledgments
Introduction
Chapter 1 History
Chapter 2 Four Silos
Chapter 3 Relationships
Chapter 4 Tools
Chapter 5 Writing
Chapter 6 Crisis
Chapter 7 Social Media
Chapter 8 Ethics
Chapter 9 Lobbying
Chapter 10 Government Communication
Chapter 11 Careers
References
John Guilfoil is the founder and principal of JGPR, a public relations agency created in 2013 to strengthen communications strategy for police and fire departments. He is also a former Boston Globe staff reporter and later served as deputy press secretary to the late former Boston Mayor Thomas M. Menino.
Since its founding, JGPR has expanded to include school districts, public health agencies, public works, state/county agencies and whole municipal governments, as well as a select group of nonprofits and business clients.
John has been recognized nationally for his public affairs and crisis management work, and he has conducted public relations and media relations training for clients in more than 40 states.
In 2015 and 2016, John was named the National Public Affairs Professional of the Year by the public relations trade association PR News. The same organization also named him the 2016 National Crisis Manager of the Year. In 2017, he was named one of the 50 national Game Changers of Public Relations by PR News and in 2022 and 2023 he was named one of the PR People of the Year by PR News.
He has bachelor’s degrees in journalism and criminal justice from Northeastern University and a master’s degree in journalism from Emerson College.
He has been a guest lecturer at Harvard’s Kennedy School of Government and has taught journalism and public relations at the collegiate level since 2010 at Newbury College, Lasell University and Northeastern University.
He serves on the board of directors of the Public Relations Club of New England and lives north of Boston.
Public Relations: A Professional Approach is his first published book.