Public Relations Writing for the Canadian Practitioner Volume 1 Writing Primer
Edition: 1
Copyright: 2025
Pages: 172
Edition: 1
Copyright: 2025
Pages: 180
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This writing primer provides practical tools and principles for effective public relations writing in the Canadian context. This accessible and student-friendly text discusses the writing process, grammar, workplace expectations, theories for persuasive writing, and writing for the Canadian context. Instruction is reinforced with discussion questions, practice exercises, and commentary from Canadian PR professionals.
Chapter 1. The Writing Process
Chapter 2. Practical Tips for Effective Writing and Revising
Chapter 3. Giving and Receiving Feedback
Chapter 4. The Law and Ethics of Writing
Chapter 5. Persuasion and Influence
Chapter 6. Writing for Diversity
Sandra Braun is Associate Professor of Public Relations at Mount Royal University in Calgary, Alberta, Canada.
This writing primer provides practical tools and principles for effective public relations writing in the Canadian context. This accessible and student-friendly text discusses the writing process, grammar, workplace expectations, theories for persuasive writing, and writing for the Canadian context. Instruction is reinforced with discussion questions, practice exercises, and commentary from Canadian PR professionals.
Chapter 1. The Writing Process
Chapter 2. Practical Tips for Effective Writing and Revising
Chapter 3. Giving and Receiving Feedback
Chapter 4. The Law and Ethics of Writing
Chapter 5. Persuasion and Influence
Chapter 6. Writing for Diversity
Sandra Braun is Associate Professor of Public Relations at Mount Royal University in Calgary, Alberta, Canada.