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Reading in Sports Communication: Managing Fan Relations, Reputation, Media & Special Events

Reading in Sports Communication: Managing Fan Relations, Reputation, Media & Special Events

Author(s): Joseph Basso

Edition: 1

Copyright: 2024

Pages: 490

Edition: 1

Copyright: 2024

Pages: 490

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ISBN 9798385123230

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PART I: Understanding Public Relations & Strategic Communication 
CHAPTER 1: Practicing Public Relations 
CHAPTER 2: Conducting Public Relations Research 
CHAPTER 3: Persuasive Writing
CHAPTER 4: Using Advertising and Marketing in Public Relations 
PART II: Special Events & Media Relations
CHAPTER 5: History of Sport Facilities and Events 
CHAPTER 6: Media Support 
CHAPTER 7: Skills of the Event Planner: Your Road Map to Success 
CHAPTER 8: The New Structure of Evolving Media 
PART III: Fan Relations & Branding
CHAPTER 9: Fandom and Sports Communication
CHAPTER 10: Branding for Strategic Communication 
CHAPTER 11: Customer Retention from Game Time to Renewal
CHAPTER 12: Sport Brand Management and Licensing
PART IV: Reputation Management & Crisis Communication
CHAPTER 13: Crises, Sports, and Communication 
CHAPTER 14: Crises and the Contemporary World 
CHAPTER 15: Reputation Management in Sports
PART V: Social Media in Sports
CHAPTER 16: Social Media, Sport Marketing, and Public Relations: Maximizing the Integration and Minimizing the Risks
CHAPTER 17: Importance of Advertising and Social Media 
CHAPTER 18: Using Media Metrics and Analytics 
PART VI: Law and Ethics 
CHAPTER 19: Legal Aspects of Sport 
CHAPTER 20: What Is Ethics? Why Bother Studying Sports Ethics? 
INDEX

Joseph Basso
Joseph Basso, APR, earned a doctorate in public relations from Texas A&M University and a law degree from Widener University. Professor at Rowan University in Glassboro, N.J., Joe has three decades of experience practicing and teaching public relations. His experience includes extensive work in the gaming industry, as well as for profit and not-for-profit organizations. He has consulted extensively in the areas of grammatical and legal writing in the pharmaceutical industry. The author of numerous academic and professional publications, Basso is licensed to practice law in Pennsylvania and New Jersey.

PART I: Understanding Public Relations & Strategic Communication 
CHAPTER 1: Practicing Public Relations 
CHAPTER 2: Conducting Public Relations Research 
CHAPTER 3: Persuasive Writing
CHAPTER 4: Using Advertising and Marketing in Public Relations 
PART II: Special Events & Media Relations
CHAPTER 5: History of Sport Facilities and Events 
CHAPTER 6: Media Support 
CHAPTER 7: Skills of the Event Planner: Your Road Map to Success 
CHAPTER 8: The New Structure of Evolving Media 
PART III: Fan Relations & Branding
CHAPTER 9: Fandom and Sports Communication
CHAPTER 10: Branding for Strategic Communication 
CHAPTER 11: Customer Retention from Game Time to Renewal
CHAPTER 12: Sport Brand Management and Licensing
PART IV: Reputation Management & Crisis Communication
CHAPTER 13: Crises, Sports, and Communication 
CHAPTER 14: Crises and the Contemporary World 
CHAPTER 15: Reputation Management in Sports
PART V: Social Media in Sports
CHAPTER 16: Social Media, Sport Marketing, and Public Relations: Maximizing the Integration and Minimizing the Risks
CHAPTER 17: Importance of Advertising and Social Media 
CHAPTER 18: Using Media Metrics and Analytics 
PART VI: Law and Ethics 
CHAPTER 19: Legal Aspects of Sport 
CHAPTER 20: What Is Ethics? Why Bother Studying Sports Ethics? 
INDEX

Joseph Basso
Joseph Basso
Joseph Basso, APR, earned a doctorate in public relations from Texas A&M University and a law degree from Widener University. Professor at Rowan University in Glassboro, N.J., Joe has three decades of experience practicing and teaching public relations. His experience includes extensive work in the gaming industry, as well as for profit and not-for-profit organizations. He has consulted extensively in the areas of grammatical and legal writing in the pharmaceutical industry. The author of numerous academic and professional publications, Basso is licensed to practice law in Pennsylvania and New Jersey.