CHAPTER 1: Writing a Literature Review
CHAPTER 2: Research Questions, Objectives, and Hypotheses
CHAPTER 3: Understanding Variables
CHAPTER 4: Survey Research
CHAPTER 5: Experiments
CHAPTER 6: Introduction to Qualitative Communication Research
CHAPTER 7: Organizing and Analyzing Data
CHAPTER 8: Developing a Strategic Campaign
CHAPTER 9: Ethics and Legalities
CHAPTER 10: Thinking Scientifically about Public Relations
David
Clementson
Dr. David E. Clementson is a professor of public relations at the University of Georgia. He earned his Ph.D. from The Ohio State University, where he won the top doctoral student research award, and earned his MA from the University of Miami, where he won the outstanding graduate student award. He has published experiments in flagship peer-reviewed outlets including Journal of Communication, Human Communication
Research, and Communication Monographs. He won Top Paper awards from the mass communication division of the International Communication Association in 2020 and 2021. He won the Top Paper award from the International Association of Language and Social Psychology for the best paper published in the Journal of Language and Social Psychology between 2018 and 2020. He was ranked in the Top 25 most prolific researchers published in communication journals, based on a five-year review in Communication Education.
He worked in public relations and journalism for about a decade. He ran successful campaigns for Democratic and Republican politicians. He worked at newspapers and magazines where he covered politics and government as well as general assignment reporting. He was the press secretary and director of communications for the Attorney General of Virginia.
His scholarly research has appeared in Newsweek, U.S. News & World Report, the Associated Press, New York Post, NBC, CBS, ABC, Fox News, PBS, Market Watch, Scientific American, K-LOVE, Raw Story, MSN, Yahoo News, POLITICO magazine, New York magazine, HuffPost, The New Republic, Psychology Today, Fast Company, the Chicago Tribune, San Francisco Chronicle, Atlanta Journal-Constitution, Salon, and internationally in Brazil, the Middle East, Canada, Russia, Japan, the UK, and Poland. Dr. Clementson has been an invited panelist speaking to groups including political committees, a university in Mexico, political consulting firms, and the Museum of Public Relations. He co-edited a book about communication accommodation theory. He was elected and reelected to the executive leadership of the public relations division of the National Communication Association. He was a co-advisor of PRSSA at California State University, Sacramento. He and his wife have three children. He plays the drums and performed standup comedy at clubs in New York City, Virginia, and North Carolina.