Research Methods for Business: Tools and Applications

RESEARCH METHODS FOR BUSINESS: TOOLS AND APPLICATIONS is a practical guide written for the current graduate student in business who seeks more insight into the role that research plays in informing practice and outcomes in the business world. 

By focusing on real-world research scenarios that business professionals might encounter, this textbook helps learners to understand research approaches used to address issues. 

Case studies help students make connections to the real world, and interactive simulations provide opportunities to engage acquired knowledge.