Revenue Generation in Hospitality, Sport and Tourism Management
Edition: 2
Copyright: 2025
Pages: 528
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CHAPTER 1 Introduction to Sport Sales
CHAPTER 2 Sales in the Sport Organization
CHAPTER 3 Opening the Business-to-Consumer Relationship
CHAPTER 4 Opening the Business-to-Business Relationship
CHAPTER 5 Everyone Sells in Hospitality
CHAPTER 6 Preparing to Be a Hospitality Professional
CHAPTER 7 Developing Business Relationships
Being a Hospitality Product Expert
CHAPTER 8 Understanding Hospitality Guests
CHAPTER 9 Tourism Promotion
CHAPTER 10 Tourism Products and Experience Development
CHAPTER 11 Tourism Experience
CHAPTER 12 Travel Trade Intermediaries
CHAPTER 13 Prospecting
Seeking Prime Clients for the Hospitality Product
CHAPTER 14 Customer Retention from Game Time to Renewal
CHAPTER 15 Sponsorship Sales
CHAPTER 16 Establishing the Sales Dialogue
CHAPTER 17 Presenting the Hospitality Product