Revenue Generation in Hospitality, Sport and Tourism Management
Edition: 1
Copyright: 2021
Pages: 502
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CHAPTER 1 Introduction to Sport Sales
CHAPTER 2 Sales in the Sport Organization
CHAPTER 3 Opening the Business-to-Consumer Relationship
CHAPTER 4 Opening the Business-to-Business Relationship
CHAPTER 5 Introduction to Sales for MEEC and Hospitality
CHAPTER 6 Professional Development in Hospitality Sales
CHAPTER 7 Market Segment Behaviors
CHAPTER 8 Developing a Strategy for Selling the Product
CHAPTER 9 Tourism Products and Experience Development
CHAPTER 10 Tourism Experience
CHAPTER 11 Travel Trade Intermediaries
CHAPTER 12 Presenting Solutions
CHAPTER 13 Prospecting
CHAPTER 14 Customer Retention from Game Time to Renewal
CHAPTER 15 Sponsorship Sales
CHAPTER 16 Establishing the Sales Dialogue
CHAPTER 17 Presenting the Hospitality Product