Revenue Management and Optimization: Beyond Hotels introduces students to the fundamentals of revenue management with case studies and examples that embrace the comprehensive nature of the hospitality industry. Not only does this book introduce the fundamental concepts of pricing, forecasting, market segmentation, and distribution channels, it also has dedicated chapters to restaurants, gaming, concerts and sporting events, and peer-to-peer accommodations. Each chapter also includes supplemental assignments designed for graduate-level students. The online supplemental assignments provide hands-on learning options for instructors and students.
About the Author
Chapter 1 Introduction to Revenue Management
Chapter 2 Pricing and Willingness to Pay
Chapter 3 Forecasting
Chapter 4 Distribution Channels
Chapter 5 Market Segmentation
Chapter 6 Capacity Management
Chapter 7 Application of Revenue Management to Restaurants
Chapter 8 Applications of Revenue Management in Gaming
Chapter 9 Revenue Management Application to Concerts and Sporting Events
Chapter 10 Applications of Revenue Management to Peer-to-Peer Accommodations
Chapter 11 Customer Service and Revenue Management
Chapter 12 Revenue Management in the Future
Glossary
Index