The Rhetoric of Western Thought: From the Mediterranean World to the Global Setting
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New Eleventh Edition Now Available!
Building upon a rich legacy, the new edition of The Rhetoric of Western Thought provides readers with a comprehensive understanding of rhetoric from its inception in the ancient world, to its present day expression in contemporary practice and scholarship.
The 11th edition gives deliberate attention to the voices, bodies, and humans that are too often forgotten or silenced in the history of rhetoric.
For example, women’s contributions to rhetoric in Ancient Greece and the Middle Ages are interwoven into the history of rhetoric, rather than treated as an aside of afterthought which happens too often in retellings of the story of rhetoric.
Featuring a fresh design and engaging layout, The Rhetoric of Western Thought:
- integrates new resources, including chapter objectives, overviews, and discussion questions throughout the book to help both students and instructors explore the history of rhetoric
- includes additional content, concepts, tools and perspectives on rhetoric throughout—including in-depth explanations of concepts (Rhetorical Toolbox), links to previous chapters (Looking Back), connections to future chapters (Looking Forward), and reflections on the politics of rhetorical history (We Should Note)
- pays deliberate attention to rhetoric in the contemporary world. It traces modernist conceptions of rhetoric to the contemporary world (Chapters 8–10) and explores issues of truth, new media, ideology, and materiality, all of which are essential to understanding rhetorical thought today (Chapters 11-14).
Chapter 1 The History of Rhetoric (Abridged)
Chapter 2 Rhetoric in Ancient Greece
Chapter 3 The Rise and Fall of Rhetoric in Ancient Rome
Chapter 4 The Road to Enlightenment Rhetoric
Chapter 5 The Epistemologists and Enlightenment Rhetoric
Chapter 6 The Emerging Long Rhetorical Century
Chapter 7 Rhetoric in and out of the Academy
Chapter 8 Language, Rhetoric, & Meaning
Chapter 9 Rhetoric & Public Deliberation
Chapter 10 Rhetoric and/as Argumentation
Chapter 11 Rhetoric & Truth in the Contemporary Moment
Chapter 12 Changing Media, Changing Rhetoric
Chapter 13 Navigating Rhetoric’s Ideological Turn
Chapter 14 Material Rhetoric
"The evolution of The Rhetoric of Western Thought, through careful and considered revision and supplementation, ensures that it will remain an important resource for rhetorical education well into the 21st century."
James W. Hikins
The University of Central Arkansas
"I find the chapter on Kenneth Burke in The Rhetoric of Western Thought to be excellent. Burke is, arguably, the most complex and challenging theorist students of rhetorical theory encounter in the course. The authors do an exceptional job of breaking down Burke's most well-known theories into language that is accessible for undergrad students."
Governors State University