Rivalry: How It Impacts Fans, Organizations and Managers
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People enjoy following sports teams for various reasons. Maybe because they like to feel as though they are part of something bigger than themselves, or because they like to experience the joy of the achievements the teams make. With the feeling of identification that these individuals hold, a sense of rivalry can arise between ones team that they associate with, and an opposing team that may pose as an athletic threat.
Dr. Cody Havard’s Rivalry: How it Impacts Fans, Organizations and Managers delves into the sports rivalry phenomenon. This handbook starts off with the basics of sports rivalry: team identification, the definition of rivalry, and the behavior of fans. The text then goes further into perceptions and reactions to failure of rival teams, rivalry lessons for sports managers, and more to help readers to better understand rivalry in sports and the effects that it has.
Rivalry: How in Impacts Fans, Organizations and Managers includes:
- access to www.SportsRivalry.com, a website that seeks to teach the public more about the rivalry phenomenon.
- links to podcasts about prominent rivalry games.
- relevant research findings about rivalry in sport.
- comic strips and cartoons about historical rivalries.
- discussion topics and activities that correspond with the readings.
Chapter 1 Team Identification
Discussion Topic #1
Discussion Topic #2
Discussion Topic #3
Chapter 2 Rivalry Defined
Discussion Topic #4
Spotlight on Rivalry–Adidas and Puma
Chapter 3 Fan Treatment of Favorite and Rival Teams and Participants
Discussion Topic #5
Spotlight on Rivalry–Hatfield’s and McCoy’s
Chapter 4 Perceptions of Rival Teams
Sport Rivalry Fan Perception Scale (SRFPS)—College Sport
Sport Rivalry Fan Perception Scale (SRFPS)—Professional Sport
Discussion Topic #6
Chapter 5 Examining the Facets of Rivalry and the SRFPS
Out-group Indirect Competition (OIC)
Influence on Out-group Indirect Competition (OIC)
Sense of Satisfaction (SoS)
Influence on Sense of Satisfaction (SoS)
Out-group Behavior (OB)
Influence on Out-group Behavior (OB)
Out-group Prestige (OP)
Influence on Out-group Prestige (OP)
Chapter 6 Reactions to Rival Failure
Spotlight on Rivalry–Evert and Navratilova
Discussion Topic #7
Glory Out of Reflected Failure (GORFing)
Chapter 7 Rivalry Lessons for Managers
Spotlight on Rivalry–Disney and Comcast
Promotional Titles and Logos Examples
Chapter 8 Rivalry Outside of the Sport Setting
Spotlight on Rivalry–Direct-to-Consumer Streaming
Discussion Topic #8
Discussion Topic #9
Chapter 9 Sport Rivalry Man
Using Comics and Cartoons to Teach Rivalry and Fan Behavior
Sport Rivalry Man
Cody T. Havard, Ph.D. is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis. He is also the Director of the Bureau of Sport and Leisure Commerce, executive producer of the This Week in Rivalry series, and producer/host of the Being a Fan of Disney Podcast with Dr. Cody T. Havard, Ph.D. Dr. Havard researches the rivalry phenomenon in and out of the sport setting to better understand group member behavior and its impact on society.