How does one secure a career in public relations? Or social media, videography, branding, or SEO? Enrolling in school and earning a degree is a great start! But so much of what makes a professional communicator successful is experience. Doing it over and over makes all the difference.
We're going to leave theory to the textbooks. This online workbook is about DOING. The exercises here will force you to make choices, feel the terror of speaking in front of others, shoot videos, write when you don’t feel like writing, and you may even have to hear the sound of your own voice in a podcast. No one likes the sound of their own voice. We're going to agree to get over that.
Communication is marketing. Communication is selling. Communicating with others is how we learn. It’s how we express our own sense of significance. It’s what humans do when we’re together (our natural state). It’s sometimes terrifying, always necessary, and often discounted as “not my job.” But Communication majors hold the key to society’s success. Communication is everything.
SECTION 1 - IMPROVING YOUR PERSONAL COMMUNICATION SKILLS
Chapter 1 - Listening
Chapter 2 - Interpersonal Communication
Chapter 3 - Nonverbal Communication
Chapter 4 - Personal Branding
Chapter 5 - Public Speaking
Chapter 6 - Negotiation and Persuasion
Chapter 7 - Written Communication
Chapter 8 - Communication Agility
SECTION 2 - IMPROVING AN ORGANIZATION'S COMMUNICATION
Chapter 9 - Digital
Chapter 10 - Communication in Meetings
Chapter 11 - Organizational Communication
Chapter 12 - Organizational Branding
Chapter 13 - External Communication
Chapter 14 - Intercultural Communication
Chapter 15 - Virtual Communication
SECTION 3 - BONUS ROUND
Chapter 16 - Career Preparation
Chapter 17 - The Future