Selling Yourself and Your Ideas: A Guide for Building Presentation Skills
Author(s): Murray State University
One’s personal, professional, and public life depends on the ability to discover, in any given case, the available means of persuasion, or to adjust ideas to people and people to ideas. The extent to which a person can do that is the extent to which he/she will be successful in those areas of life. However, the ability to sell one’s self and ideas is not easy or normal. This publication helps students cultivate their persuasive skills to become effective communicators and meaningfully apply these principles to real life.
Chapter 1 - The Importance of Communication Skills
Communicating and Breathing are Not the Same
The Necessity of Effective Expression
A Short History of Communication: The Relevance of the Ancients
Chapter 2 - Developing and Presenting the Message
Why Develop Speaking Skills
Choosing a Topic
Topic Selection: A Process
The Introduction, Body, and Conclusion
Organization Through Outlining
The Presentation Aid
The Ethos, Logos, and Pathos
Chapter 3 - Managing Fear of Public Speaking
Why Do I Need to Know How to Present in Public?
Why Do I Get So Anxious?
How Can I Manage My Speech Anxiety?
Building Community and Reducing Communication Apprehension: A Case Study Approach (Tillson, 1995)
Chapter 4 - Audience Adaptation, Research, and Supporting Materials
Adapting Your Presentation to Your Audience
How to Analyze Your Audience
Building Your Case and Selling Your Ideas
What Types of Supporting Material Could I Use?
Ethics: Am I Telling the Truth?
Building Main Ideas and Citing Sources
Chapter 5 - Putting It All Together: Organization and Outlining
Example Outline - Informative Speech
Example Speaking Note
Chapter 6 - Introductions and Conclusions
Starting Your Presentation - The Introduction
Ending Your Presentation - The Conclusion
Chapter 7 - Powering Your Presentation with Presentational Support
The Power of Presentational Support
The Purpose of Presentational Support
Types of Presentational Supports
Presentation Software: PowerPoint or Prezi?
Overall Delivery with Multimedia Presentations
Guidelines for Presentational Support
Chapter 8 - Delivery: It’s Not Only What You Say but How You Say It
Four Ways to Deliver Your Presentation
Delivery in Mediated Communication Settings
Chapter 9 - Team Presentations
Groups and Teams in Organizations
Chapter 10 - Persuasive Presentations
The Challenge of the Persuasive Presentation
What is Persuasion?
Knowing Your Goals: What Do I Want My Audience to Do?
How to Identify Your Persuasive Goals
Analyzing Your Audience and Adapting Your Goals
Audience Analysis - The Key to Persuasion!
Creating Your Argument - Using Credibility, Logical Reasoning, and Emotional Appeals
Developing Your Arguments
Using Cognitive Dissonance to Motivate Your Audience
Ethical Considerations of Persuasive Speaking
Chapter 11 - Competent Communication with Technology
Competent Communication with Technology
Technology in Face-to-Face Settings
Speaking with Technology Remotely
Pitfalls to Avoid when Speaking with Technology
Chapter 12 - Your Career: Communicating, Listening, and Leading
"And Now Presenting... Your Career!"
Ethos, Pathos, and Logos at Work
Follow the Leader
Communication Creates Change (... or What's the Point?)
Communication Drives Success
The 5 P's of Great Leaders
Listening for Leadership
Details KHPContent 180 days