small to LARGE: Growing Social Impact Organizations Against All Odds
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Small to LARGE: Growing Social Impact Organizations Against All Odds is the culmination of a lifetime of experience, coupled with a year of research. Author Zoot Velasco, shares knowledge from his time working for the “industry,” community organizations, and colleges. The year of research shared was centered on the question of whether or not there is a common thread of best practices that allows for some organizations to grow in crisis while the majority shrink.
Chapter 1 Financing with the Stars: The Study That Inspired This Book
What If I Told You That Everything We Believe in “Nonprofit Fundraising” Is Wrong?
As We Head into a New Recession, How Can We Do Better?
So, What Do These Organizations Have in Common?.
What Did We Learn?
Chapter 2 A Cycle of Resources
Chapter 3 Starting from Scratch
Chapter 4 NEED: Defining the Need for All
Needs Assessment Tool (Logic Model)
Chapter 5 GATHER: Gathering People to Your Cause
Social Impact Leadership
Online Social Networking
Resource Mapping Instructions (Potential Strategic Partners)
Social Enterprise/Earned Income
Capital Campaign Ideas
Chapter 6 GATHER: Gathering Resources to Your Cause
Fees for Service
Chapter 7 LEAD: The Ten Universal Truths of Leadership
What Is Leadership?
Chapter 8 LEAD: Building, Managing, and Supervising Boards and Teams
Funders and Partners
What Is the Job of a Board?
Board Membership Recruitment
Invigorating the Board
Incentivizing and Building Loyalty
Management (Continued in Chapter 7)
Chapter 9 PLAN: How Planning Feeds Back to Leading and Forward to Success
Start with a Comprehensive Evaluation
Surveys of All Major Stakeholders
Reviewing Past Documentation
The Evaluation Report
After the Retreat
Chapter 10 DO: Doing the Work
A Program Design
What: The Abstract
Why: The Need
Who: The Clients and the Program Leader
How: The Narrative
Where: The Site
When: The Timeline
How Much: The Budget
Creation of New Programs
The Revamp of an Existing Program
A New Program Triggered by Evaluation
A New Program Triggered by Funding
A New Program Triggered by Planning
A New Program Triggered by Partnership
TED Talk Tips
PIXAR Rules of Storytelling (Abridged)
Chapter 11 TELL: Telling Our Story 175 Three Kinds of Media
Appeals, Reports, and Brochures
Social and IRL Networks
Lists and eblasts
Marketing Help with Grants, Proposals, and Pitches
Additional Marketing Tips
Chapter 12 GROW: Scaling Up
It Is OK to Change Course
Breadth versus Depth
Partnership and the Pen
Management of Growth
Appendix A Case Studies
Appendix B Templates & Tools
Appendix C Community Organization Capacity Assessment (COCA)
Appendix D Board and CEO Responsibilities
Zoot Velasco is currently:
Executive Director of the Friends of Fullerton College Foundation
Director of the Gianneschi Center for Nonprofit Research at California State University Fullerton’s College of Business & Economics
Professor of Business & Marketing at California State University Fullerton
Professor of Nonprofit Management & Leadership at California Polytechnic Institute Pomona
Host of the nationally-ranked 501(c)3(b)(s) podcast
Author of three books:
small to LARGE: Growing Social Impact Organizations (Kendall Hunt Publishing 2021)
The First Hundred Days: Leading Small non-Profits Out of The Wilderness (Amazon Press 2013)
And The History of the Muckenthaler Cultural Center (Arcadia Press 2011)
As well as a registered historical scholar with the California Humanities Council, researcher, published poet and playwright, story slam champion, TEDx conference producer, Screen Actor’s Guild member, amateur chef, keynote speaker, event producer, emcee, auctioneer, swing dancer, breakdancer, rapper, kayaker, lawn bowler, and Rotary Club President.
Zoot holds a BA in dance from St. Mary’s College of California, an MBA in nonprofit management from Hope International University, and professional designations in arts education, fundraising, leadership, management, and conflict resolution.
Zoot was severely burned as an infant, losing the muscles in his right foot, yet went on to a 12-year career as a professional dancer, actor, and international touring artist working with Prince, Michael Jackson, Arsenio Hall, and James Cameron among others. His community work included 30 years of award-winning work in prisons, on the 1992 LA Riot Recovery Program, and in Red Cross shelters after the 1994 Northridge earthquake.
For 23 years, Zoot led cultural programs in prisons and cultural centers. He built four art centers for the City of LA, a Boys & Girls Club, and a Theatre for the City of Long Beach. He has raised more than $32 million for various organizations. During the recession, he led the Muckenthaler Cultural Center in Fullerton to unprecedented growth, more than tripling programs, budget, patrons, and the endowment while winning awards as Orange County’s first STEAM programs, institutional arts programs, and strategic partnerships.
Zoot is President of the Rotary Club of Fullerton, and Paul Harris Fellow touring as a lecturer on Rotary history to clubs worldwide.