Social Media Marketing
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Social Media Marketing blends trailblazing marketing tactics with established business marketing science for the modernization of proven marketing principles. Learn how branding, targeting, measurement, advertising, content, engaging, and even workflows are adapted to unleash the power of social media marketing for the ‘20s. Students will learn the history of social media, the main platforms, how to create content, how to use content, analysis of data, and the various ways to create measurement KPIs.
Social Media Marketing steers clear of shiny objects, tricks, and tips. Rather, this is a comprehensive guidebook is made to build hirable graduates and lasting digital marketing pros.
Module 1 Foundations
Module 2 Branding Personal Branding, Policies, and Crisis Communications Guides
Module 3 Market Research and Defining Target Markets
Module 4 SMART Goal Setting with Metrics and Analysis
Module 5 Marketing on Social Media Platforms
Module 6 Content and Influencers
Module 7 Social Media Advertising, Social Selling & Ethics
Author Wendy Boagio Gratereaux is a practice professor of social media and digital marketing at the University of Texas at San Antonio. She created one of the first social media-only focused courses in the country and has been refining since its inception in 2014. Using her classroom as a lab and her real-world marketing experience, she has careered a text that is theoretical and tactical. She teaches over a thousand marketing students in both undergrad and MBA graduate programs a year. Wendy has a track record of preparing students to be entrepreneurs and marketing leaders at the largest firms in the world.
She has over 15 years of experience as a marketing leader. Wendy is currently the CEO of Greaux Digital, a global marketing consultant agency growing profitable brands for mission-driven companies from start-ups to Fortune 500. She has worked with Google, Indeed, Cogeco/Peer 1, Nordstrom, YUM! Brands, Deloitte, VMWare, Pearson Education, the University of Texas at San Antonio, Coors, the US Government, and Carlson Wagonlit Travel.
Wendy is a graduate of the Metropolitan State University of Denver with a B.A. in public relations and marketing and earned her Masters of Business Administration from the University of Texas at San Antonio focusing on marketing and technology.
Linkedin - https://www.linkedin.com/in/wendygratereaux/