"This second edition is updated with new resources and data about trends in the spa industry. Spa Management: An Introduction is a foundational manual for the instruction of running a spa and wellness business.
The field of spa management has grown exponentially in the last decade, and professional training programs for it have as well. Authors Professor Mary Wisnom and Lisa Capozio are expert professionals and teachers in the field. This book provides instruction on the basics of the business, best practices for spa and wellness management, and offers a vision for how the field can grow. It covers the organization and business plan for a spa, facility operations and human resources, financial management, spa marketing and promotion, and discusses trends in the industry and its future.
Also included is a helpful appendix with listings of spa management educational programs, books and journals, online resources, and professional associations."
Part 1: Spa Industry Basics
Chapter 1: Introduction to the Spa Industry
Part 2: Establishing the Business
Chapter 2: Spa Business Basics
Chapter 3: Spa Offerings
Chapter 4: Spa and Facility Design and Construction
Part 3: Operations and Management
Chapter 5: Standard Operating Procedures
Chapter 6: Spa Human Resources
Chapter 7: Spa Facilities Operations
Chapter 8: Spa Client Management
Part 4: Business Skills and Knowledge
Chapter 9: Spa Operations and the Law
Chapter 10: Spa Financial Management
Chapter 11: Spa Marketing and Promotion
Chapter 12: Spa Business Evaluation
Part 5: Spa Professionals and the Future of the Industry
Chapter 13: The Spa Management Professional
Chapter 14: Trends and the Future of the Spa Industry
