Speech Writing and Delivery for Public Relations
Edition: 1
Copyright: 2015
Pages: 184
Edition: 1
Copyright: 2015
Pages: 184
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Speech Writing and Delivery for Public Relations was written to fill a void in advanced public relations public speaking training and experience. It is for the reader who wants to know more about public speaking in a public relations context. What distinguishes this book from traditional college public speaking textbooks is the emphasis on specific public relations examples and exercises designed to give the reader practical knowledge and experience.
Speech Writing and Delivery for Public Relations:
- gives the reader exposure, training, and the practice in writing for which public relations professionals must excel.
- teaches skills that give student’s speech design, writing and delivery a polished edge.
- offers techniques of effective evaluation.
- develops knowledge and skills to confidently and effectively talk to the media, as well as demonstrate understanding of coaching and stagecraft considerations for corporate spokespersons.
About the Authors
Preface
Chapter 1 Contemporary Public Speaking
Dealing with Speech Anxiety
Speech Organization
Ethical Considerations
Chapter 2 Visual Aids in Public Speaking
Advantages and Disadvantages of Visual Aids
Types of Visual Aids
Preparation and Delivery Tips
Chapter 3 Presentations and Techniques Commonly Used in Public Relations
Types of Presentations
Techniques
Chapter 4 Listener Perception
Background
The Perception Process
Chapter 5 Nonverbal Communication
Characteristics
Nonverbal Tools
Chapter 6 Delivering the Presentation
Audience Analysis
Vocal Considerations
Eye Contact
Gestures and Movement
Respect
Chapter 7 Executive Speech Writing and Coaching
The Speech Writer’s Role
The Process
Stagecraft and Executive Coaching
Chapter 8 Speaking to the Media
Traditional Media Considerations
Press Conferences
Speech Writing and Delivery for Public Relations was written to fill a void in advanced public relations public speaking training and experience. It is for the reader who wants to know more about public speaking in a public relations context. What distinguishes this book from traditional college public speaking textbooks is the emphasis on specific public relations examples and exercises designed to give the reader practical knowledge and experience.
Speech Writing and Delivery for Public Relations:
- gives the reader exposure, training, and the practice in writing for which public relations professionals must excel.
- teaches skills that give student’s speech design, writing and delivery a polished edge.
- offers techniques of effective evaluation.
- develops knowledge and skills to confidently and effectively talk to the media, as well as demonstrate understanding of coaching and stagecraft considerations for corporate spokespersons.
About the Authors
Preface
Chapter 1 Contemporary Public Speaking
Dealing with Speech Anxiety
Speech Organization
Ethical Considerations
Chapter 2 Visual Aids in Public Speaking
Advantages and Disadvantages of Visual Aids
Types of Visual Aids
Preparation and Delivery Tips
Chapter 3 Presentations and Techniques Commonly Used in Public Relations
Types of Presentations
Techniques
Chapter 4 Listener Perception
Background
The Perception Process
Chapter 5 Nonverbal Communication
Characteristics
Nonverbal Tools
Chapter 6 Delivering the Presentation
Audience Analysis
Vocal Considerations
Eye Contact
Gestures and Movement
Respect
Chapter 7 Executive Speech Writing and Coaching
The Speech Writer’s Role
The Process
Stagecraft and Executive Coaching
Chapter 8 Speaking to the Media
Traditional Media Considerations
Press Conferences