The Sport and Social Media Playbook

The Sport and Social Media Playbook is a practical, engaging guide designed to prepare students and emerging professionals for success in the fast-paced world of sport and social media. Blending essential background knowledge with real-world insight, the book bridges the gap between theory and practice through an intentionally interactive design. Each chapter pairs core concepts with practitioner biographies, industry vignettes, and case studies that showcase how social media strategies are developed and executed across sport organizations, while discussion prompts encourage readers to actively apply what they’re learning.

Written in a conversational, approachable tone, the text invites readers to “do” social media rather than simply read about it. Embedded links connect students directly to live profiles, posts, and glossaries, reinforcing key ideas and keeping the material current and relevant. With career advice from industry professionals and guided suggestions for skill development throughout, The Sport and Social Media Playbook serves as both a textbook and a hands-on roadmap for building confidence, competence, and a professional network in the sport social media industry.