Sports Communication: Dimensions, Theory, Applications, and Culture examines the interdependent relationships between sport and communication that affect culture, economics, politics, team performance, educational systems, and social interaction.
Alan Jay Zaremba’s Sports Communication: Dimensions, Theory, Applications, and Culture:
- Is comprehensive! It discusses communication principles and theoretical underpinnings as they apply to sports contexts, crisis communication in sports, communication within team contexts, and communicating with the public.
- Is contemporary! The publication uses recent events to describe the effects of sports communication on society, history, and culture, ethical issues for sports communicators, and the impact of fandom on society.
- Is practical! Sport Communication Prompts, Fair or Foul: Questions of Ethics, First Person Narratives, and Practitioner Perspective vignettes encourage readers to learn from experts and empowers them to apply content to real-life situations.
- Is student friendly! Chapter in a Nutshell outlines, color photos, Test Yourself vignettes, chapter questions, and references help the reader to comprehend the material.
Chapter 1 Sports Communication: An Introduction
Chapter 2 Sports Communication—Focusing the Lens
Chapter 3 Sports Communication and Organizations
Chapter 4 Crisis Communication and Sports
Chapter 5 Teams, Communication, and Culture
Chapter 6 Sports Communication and Social Issues
Chapter 7 Ethics and Sports Communication
Chapter 8 Fandom and Sports Communication
Chapter 9 Communicating with the Public