Chapter 1: Effectual Logic for Dynamic Startups
Chapter 2: Designing and Delivering Your Value Proposition
Chapter 3: Building a Strong Foundation
Chapter 4: The Customer: Segmenting, Targeting, and Persona
Chapter 5: Adapting & Positioning In a Changing Market
Chapter 6: Understanding Market Research
Chapter 7: Building a Consistent Brand
Chapter 8: Promoting Your Venture To Investors
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14