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Step by Step Entrepreneurial Start-Up Blueprint Workbook: From Idea to Reality

Step by Step Entrepreneurial Start-Up Blueprint Workbook: From Idea to Reality

Author(s): Ross Chowles

Edition: 1

Copyright: 2025

Edition: 1

Copyright: 2025

Pages: 98

Edition: 1

Copyright: 2025

Pages: 98

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This workbook is designed to help you in three ways:

  1. It encourages you to follow a process of thinking and questioning. The process is deigned to reveal any weaknesses in your idea, as well as strengthen your idea. It's a workbook designed to force you to think about every aspect of the initial stages of start-up.
  2. Each step has information to help you understand what the worksheet is asking you to do. The information is generic to the prcess. Starting a podcast is different than starting a food truck, however, the procss of analysis should cover whatever your idea needs to make it successful.
  3. Being an entrepreneur is not just about the idea, it's also an attitude. This workbook covers the mindset needed to take an idea and make it a reality. There is a practical wisdom throughout the workbook. Take note of the advice and guidance. They may just save you time and money

Fundamentally, the more seriously you take filling out the worksheets, the higher the chance of a successful venture. 

Ross Chowles

Ross Chowles spent 36 years as a creative in advertising, learning the craft of persuading consumers. In 994, Ross, along with his parents, started his own celebrated advertising and design agency.

Apart from the lessons learned in starting and growing his own business, was the gift of being in the world of advertising - the manifestation of marketing - the gift was to work alongside hundreds of businesses, from mom-n'-pop stores to huge corporations. From fashion to fast food. From retail to insurance. From cars to beer. Each experience was witnessing hundreds of business strategies and product launches. Each with its lesson in tow.

in 2016, Ross left the commercial world to teach fulltime. He currently teaches entrepreneurial and creative thinking at Michigan State University.

This workbook is designed to help you in three ways:

  1. It encourages you to follow a process of thinking and questioning. The process is deigned to reveal any weaknesses in your idea, as well as strengthen your idea. It's a workbook designed to force you to think about every aspect of the initial stages of start-up.
  2. Each step has information to help you understand what the worksheet is asking you to do. The information is generic to the prcess. Starting a podcast is different than starting a food truck, however, the procss of analysis should cover whatever your idea needs to make it successful.
  3. Being an entrepreneur is not just about the idea, it's also an attitude. This workbook covers the mindset needed to take an idea and make it a reality. There is a practical wisdom throughout the workbook. Take note of the advice and guidance. They may just save you time and money

Fundamentally, the more seriously you take filling out the worksheets, the higher the chance of a successful venture. 

Ross Chowles
Ross Chowles

Ross Chowles spent 36 years as a creative in advertising, learning the craft of persuading consumers. In 994, Ross, along with his parents, started his own celebrated advertising and design agency.

Apart from the lessons learned in starting and growing his own business, was the gift of being in the world of advertising - the manifestation of marketing - the gift was to work alongside hundreds of businesses, from mom-n'-pop stores to huge corporations. From fashion to fast food. From retail to insurance. From cars to beer. Each experience was witnessing hundreds of business strategies and product launches. Each with its lesson in tow.

in 2016, Ross left the commercial world to teach fulltime. He currently teaches entrepreneurial and creative thinking at Michigan State University.