This book is designed to introduce the novice researcher to four research designs: qualitative, quantitative, mixed-methods, and applied. Each design is described in sufficient detail for the novice researcher to gain a fundamental understanding of the methodologies of each of the four research methods. This book is intended to provide a foundation for each of the four research designs, but it is not intended to provide all the information required to conduct research using each of the four research methods.
Features of this book are designed to support the novice researcher and include an explanation of qualitative, quantitative, mixed methods, and applied research with basic details regarding how to identify a research topic, instructions on how to create research questions or prompts for each method, and guidance on how to conduct research using each of the four designs. Data collection and analysis procedures are explained in enough detail for the novice researcher to determine which type of research best meets the needs of the proposed research topic.
Chapter 1: Introduction to Research Methods
Chapter 2: Scholarly Writing
Chapter 3: Ethics in Research
Chapter 4: Introduction to Qualitative Research
Chapter 5: Qualitative Research Methods
Chapter 6: Introduction to Quantitative Research
Chapter 7: Statistical Tests for Quantitative Research
Chapter 8: Methods for Conducting Quantitative Research
Chapter 9: Introduction to Mixed-Methods Research
Chapter 10: Introduction to Applied Research
Chapter 11: Applied Research Methods
Chapter 12: Applied Research Findings
Chapter 13: Applied Research Recommendations
Appendices
Key Terms
References
Index
Bunnie Loree
Claxton
Dr. Bunnie L. Claxton is the founder and chief executive officer of Dissertation Research Specialist, a company that supports the implementation of doctoral programs in universities around the world. She currently serves as a consultant to universities regarding dissertation research to assist with program development, course development, and faculty training. She also provides support to doctoral candidates through her website www.dissertationspecialist.com. She is an adjunct instructor, subject matter expert, and dissertation chair for multiple universities. She is an international speaker, and she presented her research at Oxford University and Cambridge University in 2025. She was the keynote speaker for the World Conference on Teaching and Education in Berlin, Germany. Formerly, she served as the director of applied doctoral research at Liberty University. Dr. Claxton has been involved in the field of education since 1994, including public school, private school, home school, and higher education. Dr. Claxton served as the superintendent for Liberty University Online Academy, an online K–12 school with over 16,000 students, and she currently serves on the board of directors. She is the author of 20 textbooks and is best known for her Step-by-Step textbook series. A few titles include A Step-by-Step Guide to Conducting Applied Research, A Step-by-Step Guide to Conducting Qualitative Research, A Step-by-Step Guide to Conducting Quantitative Research, A Step-by-Step Guide to Writing a Literature Review for Doctoral Research, and A Step-by-Step Introduction to Research Methods: Qualitative, Quantitative, Mixed-Methods, and Applied.
Robert K.
Mott
Dr. Robert K. Mott, PhD is a professor at Liberty University. His experience includes 24 years teaching in higher education as well as in freelance work in the field of communication and design. He currently serves as the online chair of the School of Communication & the Arts at Liberty University. Dr. Mott oversees the Doctor of Philosophy (PhD) in Strategic Media and Communication degree programs at Liberty University. Dr. Mott has developed and taught graduate level research courses and chaired numerous dissertation committees. Additionally, he has taught television and video production in studio, field, and remote locations. In his freelance work, Dr. Mott developed content for Fortune 500 companies using TQM strategies and Blackbelt Training for Six Sigma Project management.