Story Telling Across Media: An Introduction to Mass Communication
Edition: 1
Copyright: 2026
Pages: 175
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Ebook
$75.00 USD
Storytelling Across Media: An Introduction to Mass Communication examines how stories are created, adapted, and shared across traditional and digital media platforms. The text introduces the foundations of mass communication, exploring the evolution of media, audience engagement, and the role of storytelling in shaping culture, public opinion, and society. Students learn how narratives are crafted for print, broadcast, film, social media, and emerging digital technologies while developing critical thinking and media literacy skills. By integrating communication theory with contemporary media practices, the book prepares learners to analyze, create, and evaluate compelling stories across today's media landscape.
Introduction
Chapter 1 Storytelling is the Foundation of Mass Communication
Chapter 2 Interviews: The Engine of Real Storytelling
Chapter 3 Storytelling With Profiles: Finding the Human at the Center
Chapter 4 Storytelling Through News: Beginnings, Endings, and Truth in a Noisy World
Chapter 5 Opinion Writing: Making the Case
Chapter 6 Storytelling in the Age of Social Media
Chapter 7 Audio Storytelling and the Power of Podcasts
Chapter 8 Telling Stories with Photographs
Chapter 9 Telling Stories with Video
Chapter 10 Telling Stories Through Graphic Design
Chapter 11 Storytelling Through Email Newsletters
Chapter 12 Free Speech, Power, and the First Amendment
Chapter 13 Advertising and Marketing—Storytelling That Sells
Chapter 14 The Story of a Brand (Public Relations)