Strategic Agribusiness Management: A Case-Based Textbook
Edition: 1
Copyright: 2026
Pages: 278
Edition: 1
Copyright: 2026
Pages: 278
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Strategic Agribusiness Management examines modern agribusiness management through real-world cases focused on innovation, market dynamics, strategic growth, and digital transformation. It explores how agribusinesses differentiate products, build producer relationships, manage risk, identify growth opportunities, and use emerging technologies to create value. Each case is paired with a teaching note to support analysis, discussion, and application of key management concepts across the agri-food industry.
Introduction: The Structural Logic of Modern Agribusiness Management
Section I: Product Differentiation and Innovation
Blue Nest Beef: Going Against the Grain
Teaching Note: Blue Nest Beef: Going Against the Grain
AgriGold: Disrupting the Seed Industry by Prioritizing Direct Producer Relationships
Teaching Note: AgriGold: Disrupting the Seed Industry by Prioritizing Direct Producer Relationships
ProAgni: Innovating Value for Primary Producers
Teaching Note: ProAgni: Innovating Value for Primary Producers
Section II: Navigating Market Dynamics and Risk
AgCertain Industries, Inc.: “De- and Re-” commoditizing Agriculture and Food Manufacturing
Teaching Note: AgCertain Industries, Inc.: “De- and Re-” Commoditizing
Agriculture and Food Manufacturing
Royal Brewing Company: The Barley Supply Dilemma
Teaching Note: Royal Brewing Company (RBCo): The Barley Supply Dilemma
Compeer Financial: Executing a Segmentation Strategy with Disruptive Service Value
Teaching Note: Compeer Financial: Executing a Segmentation Strategy with Disruptive Service Value
Section III: Strategic Growth Models in Agri-Food
Envisioning the Future: A Catalyst for Innovation
Teaching Note: Kent Corporation – Envisioning the Future: A Catalyst for Innovation
CGB Enterprises: Identifying Opportunities in a Volatile Environment
Teaching Note: CGB Enterprises: Identifying Opportunities in a Volatile Environment
Topcon and CommoditAg: Examining Multi-Channel Opportunities for Producers and Suppliers
Teaching Note: Topcon and CommoditAg: Multi-Channel Growth and Ecosystem Expansion
Section IV: Digital Transformation in Agribusiness
CattleCall Technologies: Connecting the Unconnected Range
Teaching Note: CattleCall Technologies: Connecting the Unconnected Range
Solinftec: Creating a Foothold in the North American Digital Farming Market
Teaching Note: Solinftec: Creating a Foothold in the North American Digital Farming Market
Cainthus: Disrupting the Face of the Animal Industry
Teaching Note: Cainthus: From Breakthrough Technology to Scalable Digital Platform
W. Scott Downey is a Professor of Agricultural Economics at Purdue University and Director of the Center for Food and Agricultural Business. He coordinates Purdue’s certificate in industrial selling and specializes in business-to-business purchasing decisions, sales practices, and sales management. Downey teaches sales, marketing strategy, leadership, and management while also working as a speaker and consultant for agribusiness sales teams. With experience in teaching, research, and industry, Downey brings both academic and professional perspectives to the study of sales and customer decision-making.