Strategic Business Communication for Agricultural and Environmental Scientists

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Pages: 559

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ISBN 9798385117871

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New Publication Now Available!

Strategic Business Communication for Agricultural and Environmental Scientists by Jennifer Waldeck, Patricia Kearney, Timothy G. Plax, and M'Randa Sandlin is crafted to enhance students' communication skills in the ever-changing agricultural landscape. This all-in-one instructional package combines sixteen chapters, real-world case studies, and modules to engage readers with practical applications of academic concepts. 

Designed as a customizable, online, interactive package, Strategic Business Communication for Agricultural and Environmental Scientists:

  • Interactive Learning: The package offers On the Job Interactive Experiences, allowing students to explore additional up-to-date, research-driven, and practical content at their own pace through self-assessments, self-study activities, and business case studies.
  • Updated Resources: It includes links to credible, current business publications, blogs, videos, and news articles that showcase the latest in effective business communication practices.
  • Unique Content: A new chapter introduces students to the relevance of various organizational theories in making strategic communication decisions in the workplace. This practical and accessible approach will transform how you think about theory!
  • Real-World Applications: Internship: Put Your Skills to Work vignettes let students immerse themselves in realistic workplace scenarios, guiding them to design strategic communication plans and actions.
  • Personalized Feedback: Integrated quizzes and self-assessments allow students to evaluate their communication strengths and identify areas for improvement.

Chapter 1 - Approaching Contemporary Workplace Communication Strategically: What Skills Do You Need, and What Obstacles Will You Face?

Chapter 2 - Theorizing About Workplace Communication: How Does Scholarly Inquiry Contribute to an Effective Communication Environment?

Chapter 3 - Using Verbal and Nonverbal Communication: How Can You Make Every Word and Gesture Influential at Work?

Chapter 4 - Listening and Critical Thinking Skills for Strategic Workplace Communication

Chapter 5 - Interviewing Strategically: How Do You Get the Job?

Chapter 6 - Building and Sustaining Valuable Workplace Relationships: What Do You Need to Know to Get Along with the Right People?

Chapter 7 - Using Communication Media and Technology at Work: How Can You Use New Media Strategically?

Chapter 8 - Planning Workplace Presentations: How Can You Plan to Tell an Effective Story?

Chapter 9 - Giving Informative Presentations at Work: How Can You Help Others Grasp Important Ideas?

Chapter 10 - Giving Persuasive Presentations at Work: How Can You Influence Others with Your Ideas?

Chapter 11 - Using Sensory Aids to Engage Presentation Audiences: How Can You Engage Your Audiences?

Chapter 12 - Planning and Facilitating Meetings That Matter: How Can You Make Meeting Time Count?

Chapter 13 - Making Teams Work: How Can You Build Strong Teams?

Chapter 14 - Writing Well At Work: How Can You Present Yourself Competently in Writing?

Chapter 15 - Preparing to be a Strategic Communication Professional: What can and should you be doing now to prepare for your professional career as a strategic communicator?

Chapter 16 - Becoming a Organizational Consultant: What Skills Do You Need?

Jennifer H Waldeck

Jennifer Waldeck (Ph.D., University of California, Santa Barbara), has published or presented over 100 scholarly articles and research papers in top journals and at conferences. Her research interests are in instructional, organizational, and business communication. She is Associate Professor in the School of Communication at Chapman University in Orange, CA where she is Director of the Graduate Teaching Associate and Basic Communication Course programs. She teaches courses in organizational and business communication, persuasion, training and consulting, and the fundamentals of communication.

Patricia Kearney

Pat Kearney (Ed.D., West Virginia University) has done considerable research in communication apprehension, but she is best known for her research on teacher power, teacher behaviors, and college student resistance in the classroom. She has published over 100 research articles and several books. A Professor of Communication Studies at California State University, Long Beach, Pat teaches courses in business communication, public speaking, and interpersonal communication.

Timothy G. Plax

Tim Plax (Ph.D., University of Southern California) has done extensive research in persuasion and organizational communication, but he is best known for his programmatic research in instructional communication. He has published over 150 research articles, books, and technical reports. A Professor of Communication Studies and Director of the Hauth Center for Communication Skills at California State University, Long Beach, Tim teaches courses in persuasion, public speaking, and organizational communication.

M'Randa Sandlin

New Publication Now Available!

Strategic Business Communication for Agricultural and Environmental Scientists by Jennifer Waldeck, Patricia Kearney, Timothy G. Plax, and M'Randa Sandlin is crafted to enhance students' communication skills in the ever-changing agricultural landscape. This all-in-one instructional package combines sixteen chapters, real-world case studies, and modules to engage readers with practical applications of academic concepts. 

Designed as a customizable, online, interactive package, Strategic Business Communication for Agricultural and Environmental Scientists:

  • Interactive Learning: The package offers On the Job Interactive Experiences, allowing students to explore additional up-to-date, research-driven, and practical content at their own pace through self-assessments, self-study activities, and business case studies.
  • Updated Resources: It includes links to credible, current business publications, blogs, videos, and news articles that showcase the latest in effective business communication practices.
  • Unique Content: A new chapter introduces students to the relevance of various organizational theories in making strategic communication decisions in the workplace. This practical and accessible approach will transform how you think about theory!
  • Real-World Applications: Internship: Put Your Skills to Work vignettes let students immerse themselves in realistic workplace scenarios, guiding them to design strategic communication plans and actions.
  • Personalized Feedback: Integrated quizzes and self-assessments allow students to evaluate their communication strengths and identify areas for improvement.

Chapter 1 - Approaching Contemporary Workplace Communication Strategically: What Skills Do You Need, and What Obstacles Will You Face?

Chapter 2 - Theorizing About Workplace Communication: How Does Scholarly Inquiry Contribute to an Effective Communication Environment?

Chapter 3 - Using Verbal and Nonverbal Communication: How Can You Make Every Word and Gesture Influential at Work?

Chapter 4 - Listening and Critical Thinking Skills for Strategic Workplace Communication

Chapter 5 - Interviewing Strategically: How Do You Get the Job?

Chapter 6 - Building and Sustaining Valuable Workplace Relationships: What Do You Need to Know to Get Along with the Right People?

Chapter 7 - Using Communication Media and Technology at Work: How Can You Use New Media Strategically?

Chapter 8 - Planning Workplace Presentations: How Can You Plan to Tell an Effective Story?

Chapter 9 - Giving Informative Presentations at Work: How Can You Help Others Grasp Important Ideas?

Chapter 10 - Giving Persuasive Presentations at Work: How Can You Influence Others with Your Ideas?

Chapter 11 - Using Sensory Aids to Engage Presentation Audiences: How Can You Engage Your Audiences?

Chapter 12 - Planning and Facilitating Meetings That Matter: How Can You Make Meeting Time Count?

Chapter 13 - Making Teams Work: How Can You Build Strong Teams?

Chapter 14 - Writing Well At Work: How Can You Present Yourself Competently in Writing?

Chapter 15 - Preparing to be a Strategic Communication Professional: What can and should you be doing now to prepare for your professional career as a strategic communicator?

Chapter 16 - Becoming a Organizational Consultant: What Skills Do You Need?

Jennifer H Waldeck

Jennifer Waldeck (Ph.D., University of California, Santa Barbara), has published or presented over 100 scholarly articles and research papers in top journals and at conferences. Her research interests are in instructional, organizational, and business communication. She is Associate Professor in the School of Communication at Chapman University in Orange, CA where she is Director of the Graduate Teaching Associate and Basic Communication Course programs. She teaches courses in organizational and business communication, persuasion, training and consulting, and the fundamentals of communication.

Patricia Kearney

Pat Kearney (Ed.D., West Virginia University) has done considerable research in communication apprehension, but she is best known for her research on teacher power, teacher behaviors, and college student resistance in the classroom. She has published over 100 research articles and several books. A Professor of Communication Studies at California State University, Long Beach, Pat teaches courses in business communication, public speaking, and interpersonal communication.

Timothy G. Plax

Tim Plax (Ph.D., University of Southern California) has done extensive research in persuasion and organizational communication, but he is best known for his programmatic research in instructional communication. He has published over 150 research articles, books, and technical reports. A Professor of Communication Studies and Director of the Hauth Center for Communication Skills at California State University, Long Beach, Tim teaches courses in persuasion, public speaking, and organizational communication.

M'Randa Sandlin