Strategic Business Writing
Edition: 1
Copyright: 2024
Edition: 1
Copyright: 2024
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In the business world you need both technical and communication skills to do your job well. In particular, your written communication skills (writing is the most common way we communicate in the Digital Age) can make or break how you function and relate to others. Business, no matter what industry you are in, is about people and what we say and how we say it matters in the business world.
Strategic Business Writing: A People-First Approach and the accompanying online resources will help you build a strong foundation in business writing so you will be better equipped to write well in any business situation you find yourself in. Foundational communication skills covered in this book include: Audience Analysis, Emotional Intelligence, Critical Thinking and Problem Solving, Building Connection and Trust, and Communication Ethics. This book also covers an array of different types of business writing and best practices for using Artificial Intelligence (AI) as an effective communication tool.
If you are ready to level up your strategic business writing skills, then you picked up the right book.
Introduction
Part 1 Foundations
CHAPTER 1 Audience Analysis
CHAPTER 2 Emotional Intelligence
CHAPTER 3 Critical Thinking and Problem Solving
CHAPTER 4 Building Connection and Trust
CHAPTER 5 Communication Ethics
Part 2 Fundamentals
CHAPTER 6 Effective Writing Fundamentals
Stages of Writing and Editing With and Without AI, Organizational Structures and Patterns, Active Voice vs. Passive Voice, 3 C’s of Writing
CHAPTER 7 Informative Business Writing
Professional Emails, Texts, Memos, Formal Letters, Agendas, Performance Evaluations, Executive Summaries, Reports
CHAPTER 8 Persuasive Business Writing
Persuasion Defined, Ethical Considerations, How Persuasion Works, A Classical Approach to Persuasion, Stages of Credibility, Ethos, Pathos, Logos, Kairos, A Contemporary Approach to Persuasion, Audience-Based Persuasive Strategies, Persuasive Organizational Structures, Persuasive Pitch Emails and Letters
CHAPTER 9 Online Business Writing
AI and Online Writing, What Is MarCom?, Public Relations, Marketing, Types of Marketing, Advertising, How to Work With the MarCom Team, Website Planning and Copy, Managing Social Media, Newsletters, Blogs and LinkedIn Articles
CHAPTER 10 Presentation-Related Writing
Presentation Slide Decks, One-Pager Handouts, Visual and Graphics, Data Storytelling
CHAPTER 11 Recruitment-Related Writing
Job Descriptions, Resumes, Cover Letters, LinkedIn Profile, LinkedIn Activity Feed
CHAPTER 12 Writing in a Crisis
Overview of Apologia, Common Apologetic Strategy Combinations, Ethics and Crisis Communication, Working With Your Communication Team in A Crisis, Handling Customer/Client Complaints
Conclusion
References
Index
Dr. Kasie Roberson is a Clinical Assistant Professor at Purdue University’s Daniels School of Business where she serves as the Associate Director of Outreach and Coaching for the Center for Working Well and the Course Coordinator for MGMT 335 Strategic Business Writing, a course she originally developed in 2021. At Purdue, Dr. Roberson also teaches master’s and MBA level courses on Executive Presence, along with a Ph.D. Communication Skills course.
A Strategic Communication expert with an industry background in Marketing and Communication, Dr. Roberson is the Founder and Lead Executive Coach at LGS Coaching, a platform dedicated to performance and leadership coaching.
Education
Ph.D., Communication, Purdue University
M.A., Mass Communications, Texas Tech University
B.A., Public Relations, Texas Tech University
In the business world you need both technical and communication skills to do your job well. In particular, your written communication skills (writing is the most common way we communicate in the Digital Age) can make or break how you function and relate to others. Business, no matter what industry you are in, is about people and what we say and how we say it matters in the business world.
Strategic Business Writing: A People-First Approach and the accompanying online resources will help you build a strong foundation in business writing so you will be better equipped to write well in any business situation you find yourself in. Foundational communication skills covered in this book include: Audience Analysis, Emotional Intelligence, Critical Thinking and Problem Solving, Building Connection and Trust, and Communication Ethics. This book also covers an array of different types of business writing and best practices for using Artificial Intelligence (AI) as an effective communication tool.
If you are ready to level up your strategic business writing skills, then you picked up the right book.
Introduction
Part 1 Foundations
CHAPTER 1 Audience Analysis
CHAPTER 2 Emotional Intelligence
CHAPTER 3 Critical Thinking and Problem Solving
CHAPTER 4 Building Connection and Trust
CHAPTER 5 Communication Ethics
Part 2 Fundamentals
CHAPTER 6 Effective Writing Fundamentals
Stages of Writing and Editing With and Without AI, Organizational Structures and Patterns, Active Voice vs. Passive Voice, 3 C’s of Writing
CHAPTER 7 Informative Business Writing
Professional Emails, Texts, Memos, Formal Letters, Agendas, Performance Evaluations, Executive Summaries, Reports
CHAPTER 8 Persuasive Business Writing
Persuasion Defined, Ethical Considerations, How Persuasion Works, A Classical Approach to Persuasion, Stages of Credibility, Ethos, Pathos, Logos, Kairos, A Contemporary Approach to Persuasion, Audience-Based Persuasive Strategies, Persuasive Organizational Structures, Persuasive Pitch Emails and Letters
CHAPTER 9 Online Business Writing
AI and Online Writing, What Is MarCom?, Public Relations, Marketing, Types of Marketing, Advertising, How to Work With the MarCom Team, Website Planning and Copy, Managing Social Media, Newsletters, Blogs and LinkedIn Articles
CHAPTER 10 Presentation-Related Writing
Presentation Slide Decks, One-Pager Handouts, Visual and Graphics, Data Storytelling
CHAPTER 11 Recruitment-Related Writing
Job Descriptions, Resumes, Cover Letters, LinkedIn Profile, LinkedIn Activity Feed
CHAPTER 12 Writing in a Crisis
Overview of Apologia, Common Apologetic Strategy Combinations, Ethics and Crisis Communication, Working With Your Communication Team in A Crisis, Handling Customer/Client Complaints
Conclusion
References
Index
Dr. Kasie Roberson is a Clinical Assistant Professor at Purdue University’s Daniels School of Business where she serves as the Associate Director of Outreach and Coaching for the Center for Working Well and the Course Coordinator for MGMT 335 Strategic Business Writing, a course she originally developed in 2021. At Purdue, Dr. Roberson also teaches master’s and MBA level courses on Executive Presence, along with a Ph.D. Communication Skills course.
A Strategic Communication expert with an industry background in Marketing and Communication, Dr. Roberson is the Founder and Lead Executive Coach at LGS Coaching, a platform dedicated to performance and leadership coaching.
Education
Ph.D., Communication, Purdue University
M.A., Mass Communications, Texas Tech University
B.A., Public Relations, Texas Tech University