Strategic Communication at Work by Jennifer Waldeck, Patricia Kearney, and Tim Plax is designed to build students' communication competence in the dynamic business world. The turn-key comprehensive instructional package fuses seventeen chapters, work-based case studies, and sixteen modules to bring academic concepts to life for readers.
Strategic Communication at Work by Jennifer Waldeck, Patricia Kearney, and Tim Plax:
- Is interactive! The package includes sixteen On the Job Interactive Experiences that provide students an opportunity to experience additional current, research-based, practical, and useful information at their own pace. These self-directed online learning modules include self-assessments, self-study activities, and business case studies.
- Is updated! The package includes links to credible and recent business publications, blogs, videos, and news articles about best business communication practices.
- Is unique! A new chapter introduces students to the usefulness of a number of organizational theories for making strategic communication choices at work. Practical and accessible, you will never think of theory the same way!
- Is practical! Internship: Put Your Skills to Work vignettes allow students to visualize realistic workplace scenarios and respond by strategically designing effective communication plans and behaviors.
- Provides feedback! Integrated quizzes and research measures allow students to assess their own communication skills—what they already do well and what areas they need to improve upon.
Chapter 1 Approaching Contemporary Workplace Communication Strategically: What Skills Do You Need, and What Obstacles Will You Face?
Chapter 2 Theorizing About Workplace Communication: How Does Scholarly Inquiry Contribute to an Effective Communication Environment?
Chapter 3 Using Verbal and Nonverbal Communication: How Can You Make Every Word and Gesture Influential at Work?
Chapter 4 Listening and Critical Thinking Skills for Strategic Workplace Communication: How Can You Become a Better Listener and Thinker at Work?
Chapter 5 Interviewing Strategically: How Do You Get the Job?
Chapter 6 Building and Sustaining Valuable Workplace Relationships: What Do You Need to Know to Get Along With the Right People?
Chapter 7 Using Communication Media and Technology at Work: How Can You Use New Media Strategically?
Chapter 8 Planning Workplace Presentations: How Can You Prepare To Tell an Effective Story?
Chapter 9 Giving Informative Presentations at Work: How Can You Help Others Grasp Important Ideas?
Chapter 10 Giving Persuasive Presentations at Work: How Can You Influence Others with Your Ideas?
Chapter 11 Using Sensory Aids to Engage Audiences: How Can You Interest Your Audiences and Help Them Learn?
Chapter 12 Planning and Facilitating Meetings that Matter: How Can You Make Meeting Time Count?
Chapter 13 Making Teams Work: How Can You Build Strong Teams?
Chapter 14 Writing Well at Work: How Can You Present Yourself Competently in Writing?
Chapter 15 Preparing to be a Strategic Communication Professional: What can and should you be doing now to prepare for your professional career as a strategic communicator?
Chapter 16 Becoming a Communication Consultant: What Skills Do You Need?
Chapter 17 Training Others to Communicate Well: How Can You Establish Yourself as a Trainer?